Wordpress is known to be resource intensive and memory intensive blogging platform. Without optimizing, if you use Wordpress "as-is" you are bound to face the wrath of your host, eventually resulting in the website downtime. In case you have a heavy theme with lots of images, JavaScripts, CSS etc, you would be needed to worry about "Bandwidth" as well. Everytime you type www.techpp.com into your browser to read this blog, the browser sends a request to the server located at www.techpp.com to get the content. The server reads the request, processes it and sends back the requested data back to the browser. For example, if you request a web page that is 25,024 bytes long, the web server sends the entire 25,024 bytes to the browser. In other words, the data is sent in its “raw” or “natural” form.

Data Encoding / Data Compression

Almost all the web-browsers these days are capable of sending a parameter Accept-Encoding as a part of the header request. This tells the web server that the browser can accept encoded/compressed data as well. If the server so chooses, it selects one of the encodings that the browser supports (the browser sends a...