Custom fitted clothing has its advantages. Nothing makes you look better than clothing tailored specifically to your body. But for someone like me, who keeps darting between office, calls, meetings and blogging, shopping for my clothes always take the back seat. But hey! I don’t need to worry any more. I found this new company – ShirtsMyWay.com which not only allows you to enter custom measurements, they let you completely style your dress shirt. And I mean “completely”!
ShirtsMyWay allows you to customize a men’s dress shirt with trillions of possible combination of details, from the material on the collar to the stitching around the buttonholes. Started by 2 Shanghai based Danish guys – Michael Yang and Peter Crawfurd, ShirtsMyWay solves an annoying problem of getting unwanted or undesirable products by changing the way the shirts’ market works.
Features
When designing your shirt, you can use the interactive shirt model to customize fabrics for every element of the shirt, adjust the style of details like pockets, collars, and cuffs, and get nit-picky with buttons, buttonholes, shoulder loops, collar stays, and monograms. Of course, you can also opt for a long sleeve or short sleeve shirt, toggle between front and back views, and input your own body measurements for a shirt that’s made to order.
Check out the ShirtsMyWay video demonstration.
Pricing
Even the pricing is very competitive and transparent. You only pay for the base fabric. All the customization features are included in this price. No matter which fabrics you choose to apply to your shirt, the price of the fabric only counts when used as the base fabric. There are no hidden costs whatsoever. The price of base fabric ranges between USD 75 to USD 95 which I believe is quite cheap for Tailored Shirts of high quality. The best thing is that the shipping is FREE for Standard Delivery (15 working days) to most countries! And if you want faster shipping, you can get your shirts in just 9 working days with the Express Delivery option (USD 10), which is again a reasonable price.
Conclusion
I believe this business model is here to stay and succeed. They know who their target customers are and are truly providing the best service possible. I hope they start catering to the ladies out here on the web as well. It’s true that most women love to shop offline, but still it would be great if they expand their business further by allowing men and women to custom design pants and t-shirts as well.
ShirtsMyWay has kindly offered our readers 10% off on all the orders till 31st August 2009. To do so, place your order as normal and send an email to support@shirtsmyway.com with your name and promo code “Techpp 10%” within 1 hour after the order is placed. The site will then refund you 10% on your order.
Raju PP is the founder-editor of Technically Personal. He holds an Engineering degree in Electronics & Communication, and has previously worked as a Technical Specialist in Banking Software domain.
