How to Promote a New Blog/Website Via Guest Blogging?

This is a Guest post by BinaryDay

If you are like most new bloggers, you have number of great ideas waiting to be converted into blog posts, you have written a few good articles and now you are waiting for deluge of traffic. You are confident that anyone who reads your blog post will definitely like them and your blog will go viral. But for all that to happen you need the initial set of users and you have no clue how to get them.

I was struggling with the same problem while working on my website about second hand bikes in India . There are a lot of used bikes websites already in place and I wanted to get to the top fast. What made my task even more challenging was the fact that it is impossible to write a link-bait in the second hand bikes domain. That is when I got this idea of using guest blogging to get the initial set of targeted users.

Advantages of guest blogging

• You get the initial set of users who will hopefully like your blog and will take your site viral.
• You get the important organic backlinks from authority website which will help it to get out of Google sandbox.

Guest blogging is not panacea

Keep that in mind. There are no free lunches in the world. While guest blogging gets you traffic and links, it takes some of the best articles of yours and puts them on someone else’s blog. Basically in guest blogging you are trading good posts for traffic and link. So trade carefully.

How to get maximum value out of guest blogging

• Target blogs that are frequented by your target user base. So in my case, I should focus on blogs about automobiles in general and bikes in particular.
• Keep your website ready to go viral.
• Make sure to keep 6-7 really good articles ready on your blog. When the users from your guest articles come to your website, they must fall in love with the blog.
• Keep your expectations realistic. Guest blogging, contrary to what most blogging gurus will tell you, will not bring in hordes of traffic. You will have to fight for your traffic. Guest blogging is just one of the many weapons that you can use for that fight.

This post itself is an example of the concept that I am trying to explain. How smart is that?

This guest article was written by BinaryDay, an avid blogger and writer specializing in blogging tips, SEO and SEM. You can also share your tips by writing a guest article on TechPP.