Last night, Microsoft’s servers Binged crashed and many tweeple thought that it’s a nice opportunity to make fun of the latest Google competitor.


Visitors to were getting a browser error message rather than a search bar. Service was down for at least 45 minutes before being restored around 7:10 p.m. PST.

The outage comes after a big week in which Microsoft announced new search abilities for Bing as well as improved mapping.

Why I think this Bing Crash is a marketing ploy?

Yes, you read it right. I believe this is nothing but a marketing ploy of Microsoft – a beg and seek attention PR work which has started last week after they announced the new search abilities of Bing. First of these sick gimmicks came day before when they released a series of videos claiming that “15 Google Users Tried Bing for a Week and 10 of them Switched”. The so called research was conducted by a qualitative research firm who were hired by Microsoft themselves and concluded that BING beats Google hands down! Hilarious!

Conducting the survey to know their personal strengths and limitations is surely good, but releasing the so-called secret survey to the public is nothing but cheap gimmick from some over-zealous PR guys at Microsoft!

Now coming to the server crash, I have a gut feeling that this was deliberate too. Just to show the world that Bing is growing in popularity and the sudden surge in traffic crashed the over-loaded servers. We haven’t heard much from Microsoft as yet about the cause, but why would any responsible corporate take so much time to provide a clarification?

If we assume that this is a dirty marketing ploy, it has surely backfired on Microsoft with people pointing to 100% uptime of Google (Search I mean) and terming Bing crash as embarrassing!

@Scobleizer: Wow, @bing has been down for at least seven minutes. Has that EVER happened to @google? How embarrassing.

Update: After more than 4 hours, Bing has released a statement for the cause of the crash – “The cause of the outage was a configuration change during some internal testing that had unfortunate and unintended consequences.”
1) Why did it take so much time to let users know the cause of the issue? They acknowledged the issue on twitter within minutes, solved the issue in an hour and wanted 4 hours to tell the reason?
2) An internal testing can affect the public page? Weird way of working.

What do you think? Feel free to share your views!

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp