This is a guest post by Mohsin Khawaja.
Google has recently announced “Personalized Search For Everyone” even when a particular user is not signed in.
“When you search using Google, we will be able to better provide you with the most relevant results possible.”
This is the statement mentioned in a post on Google’s Blog. Google will attempt to show you the results based on your previous interest history and will present you results from your favored sites.
Currently this feature has following characteristics:
- It is based upon 180 days of search activity linked to an anonymous cookie in the browser.
- It’s completely separate from Google Account and Web History (which are only available to signed-in users)
- A “View customizations” link will appear on the top right of the search results page, to let user see what customization Google has to offer.
With Google’s New Search Index “Caffeine” being put into action, which is aimed at new methods of crawling and indexing of web-pages, and now this “personalized search” and similar other steps from Google, a few question “crawl” into our minds:
- Google is focusing too much on customization and personalization, is it a counter effort against SEOs?
- I think it will kill variety from SERPS, and only established brand and authority sites will rank better and most?
- The search market is getting conserved and arrival of new authority sites is more challenging?
- New sites will see unfair competition because Search Engines are not on their sides either?
- Also it is not necessary that a researcher is always interested in seeing results from favorite sites only, at the top?
- To determine what is the actual ranking of a Website will become even more difficult in future.
If you have more ideas how it will effect today’s Internet Market, kindly share it in the comments below.
This guest article was written by Mohsin Khawaja, an Internet Marketer & SEO. You can read his articles and tips on Internet Marketing.