This is a guest post from binaryday.
A few days back Raju raised some really relevant questions about title and meta tag stuffing in general and whether there is anything wrong with the way the title tag is used by TechPP. I shall try to answer that question based on my limited knowledge of SEO.
If we leave all the technical nitty gritties aside, a search engine ranks webpages based on
- What the webmaster says about the page (On page optimization) and
- What others say about the page (Off page optimization)
The title and meta keywords fall into the on page optimization i.e these terms decide what the search engine thinks the webmaster himself is saying the page is about. We should try to make sure that the search engine’s answer is same as our target keyword. I always give the example of a one page website for sell used car to explain this point. (Please do not judge me by the linked page as this just a concept page)
Now let us see what I am telling Google about the page.
- The URL of the page tells Google clearly that the page and possibly entire site is about sell used car.
- The title is Sell Used Car online. Get the best price for your used car. Again I am telling Google that the page is about sell used car.
- If you go through that page you will see that I have left Google bot in no doubt about what the page is about. I have covered the different on page factors in a post titled The best way to use keywords on blog post for maximum impact.
Please note that the meta description tag is not considered by Google for ranking pages. However very often the search snippet is generated from the meta description tag and hence a meaningful meta description will get more traffic even with same ranking.
Now let us look at the page about meta tag stuffing from this blog. What happens after Google bot reads the title tag. Is this about Google pagerank or keyword stuffing or search engine optimization or a combination of all? Google bot gets confused and it has to use other methods to figure out what this page is about.
Why does it work for TechPP then?
What Raju achieves by putting a large number of keywords in the title is that it puts the page in race for ranking on a large number of keywords. The strategy works great in case of TechPP because of 2 reasons
- Raju covers a lot of news related pages where there are few established site for the specific keyword
- Most importantly TechPP scores really well on the second part of ranking algorithm i.e what others say about TechPP through their links. The large number of back-links makes Google to trust TechPP and as a result it is able to rank well for most of the keywords in its title, thereby giving it a huge traffic.
Is this blackhat?
As Raju has already pointed out, title and meta tag stuffing happens when you insert large number of unrelated keywords into title or meta description. Since TechPP uses only related keywords, there is nothing wrong with this method.
What will I do?
If I were the webmaster of TechPP, then I will continue with the current method for most of the pages. However in cases where a page ranks for #2 or #3 position on Google, I will remove most keywords other than the few main keywords. It may very well improve the rank to #1 position and studies have shown that page at #1 position gets almost 5 times as much traffic as the page on #2 position.
Over to you?
What do you think about my analysis of this scenario? Please share your views in the comments and hopefully we shall have a better understanding of the scenario.
This is a guest post by binaryday who runs a website for used mobiles and shares the insights learned from the site through these guest posts.