Google is definitely trying new adsense layouts and features in some websites for the last couple of days. Have a look at the below screenshot taken from this blog just a few minutes back.
Can you notice the difference? The new layout shows the ad title and ad description on a single line. This is instead of showing the ad title and then a break and then a ad description. This is how the normal (present) adsense layout looks like
I guess, this new format is showing up on IE alone, as I never got to see it on Chrome and Firefox. Each letter of the Ad title is in caps as well as the first letter of every word in the description. Few users are reporting higher CTR due to this change, but personally I haven’t noticed much difference w.r.t adsense CTR.
Also, Seroundtable notes that the Google adsense featured ads, which used to be marked by a gold star are now being marked by yellow light bulbs.
I am not sure from when these changes have come into place, but surely interesting for adsense publishers and advertisers around the world. Please do share your views and any additional information you come across in the comment section below. Thanks @ashishmohta for the tip.
Raju PP is the founder-editor of Technically Personal, which is one of the most widely read technology blogs on the web. He holds an Engineering degree in Electronics & Communication, and has previously worked as a Technical Specialist in Banking Software domain.
Also launched new interface for Adsense Publishers.
I noticed one more format for adsense ads, will give you a screenshot if I notice it again.
Here is the new ad format that I noticed – http://i40.tinypic.com/b7ayja.png
simran – the one you marked is quite old now. nothing new for adsense portal as yet for me.
a new youtube player also
http://i42.tinypic.com/2yxrsrm.jpg
News ads layouts are there and they seems in varied sizes, i have seen it more on popular sites which are running adsense
I’ve also seen this new ad layout format on my blog while I was using Mozilla Firefox.
The old look was very simple and user friendly. I also like new layout and features