Shopping online is a craze. Surely it has made our lives much lazier easier. And what else is better than Amazon to shop online? Amazon has products in every category you can think of. And not just that, they have multiple options and variety and that too at an affordable & discounted prices most of the times. For most of the people in US and UK, it has become an habit to research and review products on other sites, but look for them on Amazon only.


To make this even easier for you, we introduce to a cool Firefox add-on called AmazonAssist which helps you search as you search the web and delivers product information to your browser when you need it.

Once installed, Amazon Assist shows up in a panel at the bottom of the web browser window, and presents products that match a person’s search terms.

AmazonAssist is compatible with major search engines and shopping websites and pulls the latest pricing, review ratings, availability and other product information from in real time. Say you visit a site about digital cameras. AmazonAssist might show you a selection of cameras. You’d also get lenses, memory card and other things you‘d need. It’s easy to spot products you want. Then jump to the exact listing on Amazon with a click.


There are helpful customizations for Amazon Prime members and you can use the built-in Amazon directory to visit the Amazon homepage, deals, your account or any department. Plus, a single click on the tiny “a” in the bottom right of your browser disables AmazonAssist for non-shopping related searches.

Download AmazonAssist

Superfish Window Shopper


Not everyone would love to shop with Amazon all the time and definitely not always that you get the best deal on Amazon alone, so it does make sense to look for alternate options to Amazon. In that case, you can check out SuperFish Window Shopper. It is also a add-on like AmazonAssist which will place a mark next to product images on hundreds of online stores. While shopping online, if a consumer is interested in a particular product, the consumer needs only to click on the mark. On click of the mark, Windows Shopper opens up and shows deals for the particular product as well as similar looking alternatives across all the participating online stores in U.S.

Window Shopper addon is available for Firefox as well as IE. Currently, products of hundreds of U.S. online stores including, Best Buy, Macys, Nordstrom,, Staples, Target and Wal-mart are indexed by Window Shopper.

The working of Window Shopper is based on its proprietary visual search technology. The image on the site is first recognized by the application and then instantly finds and presents visually identical or similar images from its huge index of product offers.

Download SuperFish Windows Shopper add-on

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp