As the world is waiting with bated breath to see if how the $35 tablet from India will look, another Indian firm, EC Media has announced the launch of a new eReader with a cute name “Wink”.


E-Books e-Readers are the “in” things right now. It took off with Amazon’s Kindle and blasted onto the scene with Apple’s iPad (our iPad review). Unlike iPad, Wink is a simple eBook Reader with an additional capability of playing mp3 music.

Wink eReader – Features & Specs

  • Wink is powered by an ARM9 400MHz processor and runs on a Linux core.
  • It measures 185×124.6×10.9mm and weighs 260gm
  • It is Wi-Fi enabled with support for 802.11b/g networking standards.
  • It can also be used to connect via GPRS with quad band support.
  • It has a 3.5mm stereo headphone jack and can play MP3 and aac files.
  • It has support for various text formats such as txt, rtf, pdf, doc, html, wolf, chm, fb2 and djvu.
  • It can also be used to check emails or play games.
  • Battery life lasts until 10,000 page are turned over or music played for 10-hours
  • It supports up to 15 Indian languages.
  • It has a 6-inch screen that shows content using e-ink technology, just like the Kindle
  • Wink is just 11mm thin and weighs as much as a typical novel.
  • It comes with 2GB built-in memory and has an SD card slot for expansion.
  • It has a mini-usb slot which can be used for charging and transferring books from a PC

EC media claims to have more than 2,00,000 titles as well as newspapers, magazines and journals that you can buy in Indian rupees. They have enrolled leading publishers Penguin, Roli, Oxford University, Harper Collins and Permanent Black for content. They even have an online store ready which you can check to see if you have your favorite content. Books will generally sell for 50 to 75 percent of the cost of a paperback. So for voracious readers, this device could spell a considerable saving in the long run.

Now that we have done with the good things, let us check what it lacks. It’s not a touch screen device to start with. The keys on the keypad look way too small for easy typing. The LCD display is not backlit, so you would need light to read, just like you would to read a book.

Wink eReader – Price & Availability

The Wink is currently available in India only. It costs Rs. 11,500 (approx $250). They have tied up with Redington India and Croma store as its national distributors.

At $250 it costs half of what an iPad costs, but it is unfair to compare the two as iPad is much more than a simple eReader. Even Kindle is cheaper than Wink, but then for India, with addition of custom duties, it almost costs the same. It is very early to predict the fate of Wink, so we will revisit later on.

Update: Here is a hands-on video by Digit TV

Would you buy one?

Also Read:

Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp