volkswagen-newspaper-ad

The Volkswagen VentoTalking Newspaper ad‘ in today’s edition of Times of India newspaper managed to do more than raising some eyebrows of its readers. It actually scared quite a few of them. As soon as people turned to the last page of the newspaper, the ad would start talking by itself.

The ad first appeared in Chennai edition of The Hindu newspaper yesterday and all major editions of Times of India today. I am not sure if this is the first time such a technology was used, but they are claiming it’s the global first of sorts.


Suhel Banerjee has captured the video of this ad

Technology behind Volkswagen Talking (audio) newspaper ad

It is a simple technology put into great use by Volkswagen. They are making use of a PhotoDiode, which is a type of photodetector capable of converting light into either current or voltage, depending upon the mode of operation.

The light-sensitive speaker weighs no more than 10-15 grams and continuously belts out the below lines in loop

Best in class German engineering is here. The new Volkswagen Vento. Built with great care and highly innovative features. Perhaps that’s why it breaks the hearts of our engineers to watch it drive away.

The new Volkswagen Vento. Crafted with so much passion, it’s hard to let it go.

Volkswagen. Das Auto.

The innovative technology comes at a time when newspapers across the world are fighting against the odds to survive and beat the competition of web technology.

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp

 
 
  • Markos

    whoa… bloody awesome this is, no wonder India is considered amongst the best when it comes to tech, great job done

  • Arvind

    tech? they are school projects with LDR’s which kids used to do atleast 20 yrs bk

    • http://techpp.com Raju

      The technology by itself need not be new, the adaptability is what is new. Not just the adaptability, even the affordability of the tech is worth the applause. Imagine the possibilities – a song promo of a new movie, propaganda ad of a local politician, and many more

  • Vikas SN

    Although the idea was nice but the execution was not that great IMHO. There was no Call for Action involved which could have enhanced the ad.

    If it had a call for action such as request for Test Drive or Visit a special website or for that matter, even an FB Page, it would have taken the ad to a whole new level.

    On second thoughts, I wouldn’t want this to go widespread. Imagine getting up daily to a sound in the newspaper.

    • A Good Samaritan

      I’m with Vikas on this one. The ad was brilliant and just about everyone I knew saw (or rather heard) it. The execution was not too great as Vikas pointed out. There wasn’t an off switch. The photo resistor would keep sending the signal for it to keep speaking. The damned this wouldn’t shut up =P

      And yes, I really wouldn’t want to hear the drone of a film song every time light hits the paper.

      But it caught people’s attention. Kudos to them for that!

  • http://www.dollarshower.com Ajith Edassery

    With the Chinese cheap manufacturing technologies, it must have been affordable as well – like 20-30 rupees per the electronic ad unit.