Google has launched Google Music service in India which is aimed at combating online music piracy which has gone from bad to worse over the years, specially in Bollywood. Google has partnered with three digital music providers who together have the rights to hundreds of thousands of Indian tracks, from Bollywood hits to Indian classical tunes. These 3 providers are Saregama, and Saavn.


Google Music India is currently a labs feature and lists down hundreds of Bollywood music/movie albums which you can search or browse from the homepage. Just click on any movie from the list, and it shows the songs available and clicking on the play button will launch a pop-up music player and the song will be streamed for free.

As of now only Hindi songs are available, but Google says it plans to broaden the offering in the coming weeks. Even when you search for a song in Google, it will show results from the partners instead of the piracy download links.


Can Google Music Really combat Online piracy?

Google hopes the new initiative will help labels fight piracy by directing Internet users to legitimate content downloads streaming at the top of search results. This is not the first such initiative from Google. Last year they teamed up with MySpace, Rhapsody, Pandora and to launch a similar service in US. But, does such an initiative is enough to combat piracy?

The answer is YES, to an extent. Why? Because most users, specially in India, go for pirated music for two major reasons-
one, they are unaware of legal free streaming services like saavn &
two, piracy is not considered a big deal

With Google showing the legitimate music sources right at the top of search results, it can keep away most users from pirated sites. But some of them who are not happy with streaming songs and hell bent on downloading them, will still find a way to get around and find those pirate sites. Ironically, Google still lists many of those illegal music downloading websites within the first page of search results for most keywords.

I believe Google is simply playing an opportunist here as it sees music—which is the subject of a large percentage of searches in the country—as one key to jumpstarting growth. If they were serious enough in combating piracy, many of those illegal website would have got de-indexed much earlier.

For now, Indian users can enjoy the free hindi songs by legally streaming the music via Google Music.

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp


One thought on “Can Google Music Service in India Really Combat Online Piracy?

  1. there is few more reason why people in india go for pirated music:
    1) an average man earns 5000 rs/month..and most of them can’t afford to pay heafty sum of 50 to 100 rs per album.
    2) lack of proper music stores or music retail outlet.
    3) lack of awarness.
    4) incapability of the govt. to curb piracy. most of the pirated music in india comes in the form of cd’s or dvd and one can get more then 120 songs just at the price of rs15 to 30.
    5) “why to pay fr free content” attitude.
    6) modes of payment on the online shops are very limited, not every one posses a credit/debit card or net banking facility.
    7) limited number of online music stores with limited content available. (except ovi music).
    until and unless music companies change the model of music delievery at reasonable price nothing can help them. before selling anything one should keep average earning and accessibility in mind. india does posses great potential. for example, if the price for a song is kep at rs1 and its been brought by 1crore people (where as indian population is above 100 crore), just by selling single track they get huge amount. same is the case with software industry. moreover not all features are provided in the versions then their european or american counterpart.

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