If you’re targeting your site or your advertising campaign to the mobile market, it can be difficult to know which stores/services to target and what keywords to use to reach them.

With the mobile market being as fluid as it is, it is important to know which brands or keywords are worth looking at and which you can just pass over.


So, after looking at the past nine months of data from Google on various, specific searches, here’s the latest trends and shifts in the mobile app search market.

Android Market is Big and Growing

Searches for “Android Market” far outpace all other similar searches. With an average monthly search volume of 246,000 the term has seen phenomenal growth over the past nine months, starting out at only 135,000 searches in November 2009 and growing to some 550,000 visitors in July and August, the latest months data was available for.

Other Android-related terms also performed well too. “Android Apps” saw an average search volume of 135,000 over the nine months and has seen similar growth.

iPhone, At Least in Search, is Behind

“iPhone App Store”, the best performing keyword for Apple’s app store, lagged behind Android both in terms of volume and growth. With an average monthly search volume of 90,500, the term only grew from 74,000 searches in November of 2009 to 110,000 in August 2010.

At no point in the 9-month period was a relevant Apple “app store” search term ahead of its Android counterparts and other Apple terms such as “iOS App Store”, the more technical name, performed much worse, 320 searches in August.

OVI is the Surprise Contender

Nokia’s OVI marketplace has done surprisingly well in the search battle. Searches for “OVI Store” average 165,000 for the nine-month period, ranging from 90,500 November 2009 and growing to 246,000 in August 2010.

In terms of search volume this makes it the closest contender to Android but, more importantly, puts it far out in front of its most direct competitor, Samsung. Searches for “Samsung App Store” averaged only 5,400 for the nine month period and exhibited much slower growth.

Windows Mobile and Blackberry are the Biggest Losers

Neither Windows Mobile nor Blackberry were able to spark much interest in their app stores. “Windows Mobile Marketplace” had only an average of 27,000 searches over the period and “Windows Mobile Apps” did about the same.

Blackberry is hanging in there, with an average 135,000 monthly searches for “Blackberry App World” but only 9,900 for the more generic “Blackberry App Store”. Anyone considering targeting “Crackberry” may wish to think twice as “Crackberry App Store” only received 880 searches per month for the relevant keywords.

Considering their relative market share, these numbers are extremely low.

Final Thoughts

As interesting as the data is about the relevant search interest for the various app stores, it has little bearing on the interest for the apps themselves. For example, “iPhone Apps”, “Android Apps” “OVI Apps” and “Blackberry Apps” had 1,830,000, 673,000, 9,900 and 368,000 monthly searches respectively.

In short, though search interest in iPhone’s App Store may be low, interest in its apps is very high and OVI, which was doing very well in searches for its store, wasn’t even in the race.

All in all, it’s just a sign as to which apps stores are generating the most buzz in the searches, not necessarily, which platform is the most popular or which has the best apps.

This was a guest post by Lior who works for an online task management company from new-york and also advises to an MBA abroad school.

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp