
Social Media is a source for social interaction, by means of highly accessible and estimated publishing techniques. Social media applies web based technologies to spin communication into interactive channel. A widespread string, running throughout all characterizations, of social media is a amalgamation of technology and social interaction, for the construction of value. Social media is cheaper and easily accessible, allowing anyone to publish or access information. It
contrasts Industrial Media, which normally involves significant resources to publish information.
It is not a clandestine, that famous players from a number of distinct fields like acting to athletics, music to politics are
connecting with fans and sponsoring their brands, through the use of social media sites. Dr. Robert Passikoff, President of
Brand Keys, a researcher that tracks the value of celebrity brands says, "
Celebrities used to seek out promotion in People magazine or Vogue but it has now become a necessity to have a Facebook page". For a generation and far beyond, Facebook is the new platform of living; be it social life, relationships, identity, almost everything. Facebook was founded six years ago, by a Harvard undergrad Mark Zuckerberg. Facebook’s untamed opening is...