Anybody who has an account in LinkedIn would know that there is a more professional atmosphere in the site compared to that of Facebook, which is based on a personal networking concept. They have been head to head as networking sites for a long time, but in different niches.
While LinkedIn focused on making the experience more professional by letting people post their professional history and connect especially with people from the same field, Facebook is open to any profile. But that makes it somewhat “rookie” looking, since your contacts or friends can be of no professional relevance to you.
Therefore, using Facebook for professional matters could be a bad choice, since the social networking platform isn’t crafted for that. But there are lots of people who have accounts in both websites so that they could easily interconnect with their friends and family, as well as coworkers and potential employers/employees.
In the past months, LinkedIn is trying to adopt this social attitude, promoted by Facebook and Twitter. They have had an API for a long time but with such a limited access that no one actually had any interest in using it. Their current setup makes it a bit more useful since it allows features like ‘Follow’, ‘Like’, and ‘Share’. Sounds familiar? Yes, those are ‘borrowed’ from Facebook and Twitter.
LinkedIn even allows its users to add Twitter feed so that anything from Twitter shows up on LinkedIn pages. It all has been there on Facebook for a long time now, they call it the open graph. Well, LinkedIn is different in this case because they don’t call it anything. That’s pretty much where the dissimilarity ends.
But don’t think that the social networking giant has not made a move to counteract all these. There are just a few people left who are active online and don’t have an account on Facebook.
If there are users who have only a LinkedIn or Facebook accounts, very soon they will be “pressured” by their acquaintances or friends to have their presences on both online networking behemoths. However, “Facebook” has introduced features like Branch Out, that gives the personal networking environment a professional touch hoping that it would bring more businesses to the already popular site, thus removing LinkedIn from its “glorious” path.