A recent study by Microsoft Advertising, MEC and Mindshare has shown an unique behavior of web users in India. The study was undertaken across 11 countries – Brazil, Canada, China, France, India, Japan, Mexico, Russia, Spain, United Kingdom and the US and focused on 7,000 participants aged between 16 and 54 years old.

Some of the most interesting facts from the study:

  • 72% of the time spent online by Indians is planned, not spontaneous!
  • 49% of Indians come online to communicate with others
  • 35% come online to seek information
  • Entertainment in the form of music, video and gaming is the motivation for going online for 22% of all online occasions
  • 14% to create content in the digital space
  • 12% for online transactions
  • Majority of time spent online is habitual, with only 16% prompted by an event, conversation or offline media.

Below is an infographic released as part of the study. Click on it for a bigger and better image.


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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp