Recent reports from Strategy Analysts have revealed a rather unsurprising phenomenon: Apple has recently become world’s number one smartphone vendor in volume, followed closely by Korean giant Samsung, leaving former leader Nokia on the third place.
While the first two companies have enjoyed record sales and big profit gains thanks to Apple’s iPhone 4 and Samsung’s Galaxy S2 respectively, Nokia’s smartphones failed to bring the company the success they were hoping for.
On a market dominated more and more by the modern interface of the iOS and Android based devices, Nokia’s Symbian could hardly keep its fans any longer. Despite the popularity it has enjoyed for years and years, with all the younger, modern and good-looking rivals on the market, Symbian appears to belong to the past.
There was once a time when 40% of the smartphones owners worldwide were using Symbian phones, which back then, offered users all they could want: Microsoft Office compatibility, video and audio compatibilities, email sending, a variety of third-party apps. If back then, the figures and the market share were an indicator of Nokia’s successful smartphones, now the numbers highlight consumers’ disappointment, since its market share fell from 38.1 percent down to 15.2 percent.
But the Scandinavian company is looking for a way to go back to that dreamy first place it once occupied, and their rebound solution is the Windows Phone 7, targeting mainly the European and the Asian market, where Symbian is known to be a popular operating system. With the soon to come Windows Phone, Nokia aims at arresting the uncontrollable decline and hopefully boosting their position in the market share. Thus, for the sake of recovery, Symbian might soon belong to the past with Windows Phone 7 to take its place on the market and hopefully, for Nokia, take some of iPhone and Android’s percentages as well.
And you’d be surprised, but they actually have the chance of doing so? First of all, there are many people acquainted with “Windows” as they have computers running with it. Therefore, buying a smartphone with an almost the same operating system is more likely to happen than to choose a “risky” Android or iOS platform. At least, that’s what the non-innovative consumers will believe and Nokia will grow on that. Therefore, maybe their partnership with Windows isn’t a bad thing, after all.
It’s curious to see how the market will evolve in 5 or 10 years. What will the 2020 iPhone look like? How many manufacturers will embrace the Android fever? Will Nokia regain its leadership?