Guest post by Sachin G Kulkarni.

As technology advances and new concepts get matured, the companies adopt them in their business activities. Be it a startup or a huge company, if they see any chance of improvement in productivity, they wouldn’t mind experimenting. This time, the change is about how the staff collaborate.

The primary tool to collaborate for the employees is e-mail. But the problem with e-mail is that, it eats up your most of the time! Every day the inbox gets filled with chain mails & forwards. The employee get engaged in sorting and replying to the mails which really needs his presence. In simple words, E-mail has become an unproductive and complex tool, leading to confusions.

Thierry Breton, the CEO of Atos has taken this seriously. Recently, he declared that “zero email” policy would be in place within next 18 months in his company. He also said “Only 10 percent of 200 e-mails received by employees turn out to be useful”. So he wanted to introduce a social workspace solution which includes Facebook like interface and instant messaging.

At the beginning, the social networking site Facebook changed the company strategies on how they sell their products to people. Now it is changing how people work in an organization. Yes, the trend of socialization has now reached the productive tools. Because of this reason the enterprise social networking services like Yammer, Socialtext, fmyi, Teambox, Salesforce chatter, Podio etc are becoming increasingly popular.


How do these services work?

First off, all these enterprise social solutions need all the employees of the company to sign in with their company e-mail id. The one, who sign up first, is automatically made an admin. He can invite rest of the employees of his company. The important aspect of these sign up is that the domain of the email used for signing up has to match with each other.

Once all the employees are in the common platform, they can create workspaces or groups exactly like a Facebook groups. They can then post updates and comments in the group. The screenshot of Salesforce chatter demonstrates you the same.


These solutions are just not about sharing textual information. They also allow file sharing, sending links, tagging, and so on. Services like Yammer and Podoi have moved a step ahead to establish app stores. The companies can choose suitable apps which would extend the current solutions.

The missing pie

Every solution mentioned in this article needs a company email to get started. This means that the companies have to invest on two solutions for social collaboration – an email server and social solution itself. There is a need to avoid this. Currently I am developing one such solution which would reduce the cost for company. Next time, I’ll be able to provide some details regarding the same.

This was a guest post by Sachin G Kulkarni, a Bangalore based web developer and search engine optimizer. He jumps into random ideas, discover solutions and do experiments over internet. You can connect with him on LinkedIn.

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp