Flipkart, the premium online retailer in India, has launched Flyte – a digital music store for Indian and English songs. Flyte is similar to Amazon Music store, and users will be able to download MP3 songs, starting at Rs.6 per song.
All the songs are DRM free & can be synced across multiple devices. Flipkart Flyte offers a 30 second preview on songs for you to check them out before buying. There are songs from more than 40 languages available on Flipkart Flyte store. Popular music labels like T-series, Saregama, Sony Music, Universal, Tips and others are on board already.
This is not the first digital music store to be launched in India, but traditionally Indians have not accepted this model of paying for MP3 downloads. The songs piracy has been pretty rife in India, specially on the web with websites like Songs.pk being so popular that till recently, it was one of the most visited websites in India. Just a few days back, a local Kolkata court had banned the website for piracy reasons.
Flipkart Flyte brings in a hope for the music industry in India to curb piracy. Unfortunately, it might not be as easy. Particularly because of these reasons:
- Some of the new tracks, are priced at Rs 15 each, which could put off many users.
- Music purchased can be downloaded a maximum of four times, including the initial purchase.
- Flyte’s FAQ says that though most songs are available in 320kbps, some have inferior bitrates.
It remains to be seen how well the Indian consumers accept the new legal way to download mp3 songs.