Not a while ago, the open-source Oya Android gaming console was just another Kickstarter project, trying to leverage the power of the community and put their hopes and money into something real. There were voices that were claiming that Ouya, just like many other projects on Kickstarter, will not become a physical product, with a well-established supply chain behind it.
But it seems that Ouya is something different and it appeals not only to backers (who have pledged almost $8 million so far) but also to industry players, such as Vevo and OnLive. With an established release date set for March, 2o13 and with more and more support offered by different services, Ouya can really become the first mainstream, “big” product coming from a community like Kickstarter.
Ouya’s getting some love from OnLive and Vevo
Ouya has recently announced on their Kickstarter page that they have reached an agreement with XBMC, OnLive and TuneIn and these services will be available on the $99 console. A few days back, Ouya made an even bigger splash with their announced partnership with Vevo, the well-known music video website. Here’s what Vevo officials had to say about this partnership with Ouya:
Making sure that music lovers have plenty of places to watch videos is central to VEVO’s mission. From smart phones to tablets to the television, we want to be wherever people gather to enjoy a variety of entertainment possibilities. Towards that goal, we strive to embrace new platforms that both developers and consumers are excited about. That’s why we’re happy to announce our partnership with OUYA – one of the most exciting ventures we’ve seen of late. We support and share OUYA’s vision that the future lies in being open and accessible for users looking for high quality entertainment experiences. Our mission to bring high quality music experiences to users wherever and whenever is ongoing.
Having such a popular content provider like Vevo behind their back will increase Ouya’s chance for a successful product launch in 2013. Ouya’s CEO has announced that Ouya will soon leave Kickstarter and end the fundraising stage. And soon after the Vevo deal was publicly announced, the Ouya guys didn’t stop there and rushed to deliver a media player to fans – the XBMC.
Impressive deals show the determination of Ouya’s team
The binding factor between Ouya and XBMC media player was the fact that both of them rely on open-source. And to show that they didn’t think only about gaming on Ouya, they’ve struck a deal with TuneIn, a free service for folks to listen to the world’s music, sports and news no matter where they are. Also, Ouya has secured the www.ouya.tv domain name to prove that they really mean business.
The partnership with OnLive has been announced more than 2 weeks ago and this seems to be crucial to the way Ouya works. After Sony acquired Gaikai, OnLive remained the single independent cloud based gaming service. So, in order to succeed even more, they’ve decided to put their trust into Ouya.
When OnLive first heard about OUYA, we were excited to see console gaming becoming more available and open. Like OUYA, we came to gaming with a new vision for making top-quality gaming accessible to more people, and we continue to look for ways to expand on that vision. OUYA is rethinking the console business, making waves by using standard technology to make gaming for your living room accessible, affordable and more innovative than ever. In OnLive’s case, we pioneered a groundbreaking, cloud-based system that instantly delivers games to any device on demand.
Ouya can be an unexpected threat to the biggest gaming companies
These guys must be really good at presenting their products, because I can’t see otherwise how they’ve managed to make so many deals in such a short time. And if this was not enough, you should also know that Final Fantasy III will also be released on Ouya! To think that a gaming console the size of a Rubik’s cube can create such a huge interest makes us rethink our views about start-ups.
To imagine that such a product might steal users from Microsoft, Sony and Nintendo is crazy indeed. A while ago, if you had asked me, I would have said that Apple has bigger chance with a gaming console than a no-name that’s being backed by a fundraising community. Ouya, for me, represents the end of those location start-ups and all kind of apps. I, like many others, want something real, something that I can hold in my hands and play with. Ouya can do that.