Volkswagen is at it again! The German automobile major has yet again set a new benchmark with newspaper advertising. After the ‘talking newspaper ad‘ two years back, Volkswagen has teamed up with Times of India and Hindustan Times to attach a motorised vibrator on the back page of September 11th edition, which sets off automatically on opening the paper.

volkswagen-ad

Feel the shiver of excitement?

Volkswagen is aiming to pass on the message “Feel the shiver of excitement?” while advertising their cars which come with in-trend geeky features like Navigation system with rear-view camera, multifunction steering wheel, Bluetooth connectivity support and more.


This is a great way to garner attention of the customers by physically attaching a motor which sets off automatically, thanks to the simple light sensor on top. Unsuspecting readers will be taken aback for a while and that will ensure they sit back and read through to know what’s happening.

It looks like Volkswagen is using a PhotoDiode, which is a type of photodetector capable of converting light into either current or voltage, depending upon the mode of operation. The light-sensitive vibrator weighs no more than 10-15 grams and continuously vibrates to pass on the excitement.

If you haven’t got a chance to see how it works, here is a short video I took this morning.


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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp