Sincerely, since Motorola has been bought by Google for a handful of patents, we’ve seen no valuable entries on the market, even though several smartphones were introduced. In a market clearly dominated by Samsung, Apple and where Nokia is the only member who tries to think outside the box by introducing small, but valuable customization elements, Motorola may come up with a brilliant idea.

This morning, Guy Kawasaki, a former Apple evangelist who is now on Motorola’s camp, has led his Google + followers to believe that his employer may introduce highly customizable options for smartphones, pretty much like Porsche does with their Exclusive program. In other words, we may live to see Moto as the first developer of truly unique devices, and the first one of their line might be the Motorola X.

The Clear Benefits of a Customizable Phone

Motorola-Logo
In the video used by Guy Kawasaki to illustrate his vision, we can see Porsche changing literally hundreds of specific car elements, ranging from spoilers, internal design, dashboard and especially, the rims. Imagine doing something similar to a smartphone. Imagine that Motorola would allow customers to specifically pick a processor type, the color of the body and the build material, while leaving most of the phone untouched.


The concept can be heavily extended to other internal parts as well, and a special attention can be given to the back cover. This is basically the part covering a big portion of a phone’s service and because it has no other role than protection itself, I personally believe it’s the point to start. Imagine a transparent case with a Skeleton –like design, revealing all the internal goodies in a classic, golden assembly. All of these and even more can soon become reality, if Motorola truly decides to make the plunge.

Motorola X – the timing is perfect

Motorola X phone

Nothing more than a rumor at this stage, the Motorola X is said to be the next smartphone from the company who invented mobiles in the first place. Designed to compete with the Samsung Galaxy line, the X will actually be the start a completely new line, which will have several members of different form factors and with different usage targets.

Supposedly, the X will be sold through online stores (like the Nexus 4) but also from carrier retail stores, if enough of them are going to be interested. Moreover, the phone should arrive around June, just in time to pick up a fight with the Galaxy S4 and why not, even a batch of new iPhones.

The timing of Guy’s idea could not be more precise, as clients still have around 2 or 3 months to ponder and wonder what hidden gems will the Motorola X come with. At this moment, a circle of people believing that Moto will allow people to change the color and some hardware specifications (like RAM and internal storage) already exists. Imagine if Motorola would feed tiny crumbles of information as time spawns, making the audience even more interested.

How would this impact the Market?

iPhone-Evolution

Well, it all depends on the build quality and imagination extent. The question is not whether Motorola would be able to deliver a solution that tweaks important smartphone elements, like the back cover, internal guts and others, but addresses more the quality of these changes, and the detail level as well. Even Nokia allows customers to change the color of the back cover on some models, but how would you feel about personal engraving, choosing aluminum over plastic and other goodies as such? That would be truly awesome, for Motorola, and its future clients.

For other manufacturers, such as Apple and Samsung, a certain feel of…falling behind would truly be felt. Apple, the master of incremental updates and minor changes would be seen as a boring vendor with no imagination, at all. Samsung, the master of deceiving, would receive a huge slap and would think of pursuing the same path, with future releases. And users, well, those interested enough will certainly migrate.

In a nutshell, the market will evolve, and the competition will become smarter. At this stage, there are only a couple of models which can be considered somehow unique, while the rest of them are seen as the exact same candy-bar shaped brick, with a different name on the back. Motorola may bring a much needed spark, in a boring environment.


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Feature Writer

Alex holds an engineering degree in Telecommunications and has been covering technology as a writer since 2009. Customization is his middle name and he doesn’t like to own stock model gadgets. When he’s away from the keyboard, simpler things like hiking, mountain climbing and having a cold drink make his day.