Since their optimistic launch of the BlackBerry Z10, we haven’t heard much of the Canadian-based company that we all used to know it as RIM. Today, Thorstein Heins took the stage at BlackBerry Live to introduce a modest, but interesting device. Going by the name of Q5, this handset features a classic QWERTY keyboard and a medium-sizes screen of 3.1 inches.
The BlackBerry Q5 has a simple and stylish design which will surely be seen appealing by teenagers. Arriving this June in Europe, Middle East, Africa, Asia and Latin America, the Q5 can be interpreted as a cheaper option for the fully featured Q10, a variant bringing high end technical specifications to all physical keyboard lovers. But let’s see what’s so interesting about this newly announced device.
BlackBerry Q5 features and magic powers
Remarks to official specs and other intrusive details like that were not made public during the official presentation and will most likely be revealed in the following weeks. On the other hand, there was quite a fuss when it came to functionality and features that can be realistically enjoyed by the user.
For instance, the phone comes with a chic form that places a 3.1-inch touchscreen above a classic model of BlackBerry keys that have been redesigned to accommodate faster typing, while supplying greater comfort. Available in red, pink, white and black, the Q5 is powered by the latest BlackBerry 10 platform and also integrates a nice range of software-based marvels.
As with its more evolved siblings, the BlackBerry Q5 will arrive with the Time Shift Mode and Story Maker functions, which can edit pictures and add them to various social services. Moreover, using BBM’s smart Screen Share function, a normal chat can be instantly transformed into a live video conversation that makes use of the front-facing camera. Speaking of conversations, share and updates, all of these would be available in the BlackBerry Hub section.
BlackBerry Q5: aimed at young consumers and business people
The phone will be available in the following colors: White, Pink, Red, Black which shows that it’s definitely aimed at the younger segment of the market. We don’t know yet the price, but if it’s going to be around $300-$400 (wild guess), then the Canadian company has a chance of attracting customers with the help of its operating system BlackBerry 10. However, it will be interesting to see how many lovers of the QWERTY are there still in the world.
My bet is that, if this device comes with a price below the market standard, then it also might get some love from business people. We live in a period where everybody’s cutting costs, so BlackBerry might have a chance of getting back the love of enterprises with this device. BlackBerry CEO’s Thorsten Heins words on the BlackBerry Q5 smartphone:
BlackBerry is excited to bring the new BlackBerry Q5 smartphone to our customers in selected markets around world. The BlackBerry Q5 gives you the best of everything with its cutting-edge BlackBerry 10 functionality and a physical QWERTY keyboard. It is for youthful fans that are passionate, confident and bold, and it makes it easy for them to have fun, create, share and stay connected.
To wrap things up, the Q5 is basically a cheaper model that probably sacrifices high-end internal components to bring almost the same end-user functionality to those that do not afford a flagship smartphone, such as the Z10 and Q10. Although called as affordable, the price of this device has yet to surface.
Radu Tyrsina contributed to this post