The cheap has just got cheaper. Google has chopped $100 off its flagship Nexus handset, the LG manufactured Nexus 4 in the US. This very capable Android smartphone will now start at $199 for the 8GB variant, and $249 for the 16GB variant, which is an extremely impressive deal. The device meant to promote contract-free and carrier-subsidized handsets was launched at $299 and $349 respectively back in October last year.


The price cut is available on Google Play stores of US, UK, Australia, Canada, Spain, Germany and Korea. For now, we aren’t sure if the price cuts are coming to other territories as well, in the near future. The price cut is a bit of a surprise, as we are not expecting a new Nexus device anytime soon. One possibility is that Nexus 4 was not doing too well in these countries, owing to the fact that it lacks LTE and it’s no more an exclusive handset running the vanilla Android. Just a couple of months back, the Google editions of two of the most popular Android flagship phones of the year, Samsung Galaxy S4 and HTC One went on sale on the Play store, albeit at much higher prices.

Considering yearly release cycles, a new Nexus device or at least an update to the existing one is expected for October this year, but there is a possibility of Google completely stopping the Nexus phone line, now that the biggies like Samsung and HTC are offering the stock android experience on their flagship devices. Nexus phones are deemed attractive considering its Google-subsidized price and the ability to get the OS updates faster than anyone else. Last month, when Google announced Android 4.3, Nexus 4 was amongst the first devices to get the OS update.

At $199 and $249, Nexus 4 definitely looks attractive on paper, even without LTE & 1080p display, but we need to see if it manages to get back into flavor, now that people have more options like the Moto X and Google editions of Galaxy S4 and One.

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp