The Korean OEM has brought its latest flagship Android smartphone, the LG G2 to India at an attractive base price of Rs.41,500 (~USD 660) for the 16GB version and Rs.44,500 (~USD 710) for the 32GB variant. The phablet was announced two months back in New York, and was one of the first phones to come with the Snapdragon 800 chipset.

The successor to the Optimus G, is devoid of the Optimus Branding and design. The looks of LG G2 isn’t anything like you have seen from LG in recent years. The engineers have managed to cut down a lot of flab, specially in the bezels, and the device sports an attractive design with narrow bezels on all the four sides. In fact, the 5.2-inch 1080p display is housed in a bezel smaller than the 4.8-inch we saw in Optimus G and Nexus 4. LG has also managed to move the power and volume keys to the back keeping the sides bare and slim. The idea is to make it easier to use the phone both right-handed and left-handed. Though the idea is novel, in our hands-on with the device at IFA 2013 in Berlin, we felt it was not too intuitive to use it that way, and would take some time to getting used to the buttons on the back.

LG has moved away from the glass back to the polycarbonate plastic on G2. This helps in keeping the handset lightweight while providing a nice grip. It feels extremely good and comfortable to hold in hands, but the plastic isn’t premium enough to warrant a second look.

In addition to the 2.26GHz Snapdragon 800 quad-core processor, LG G2 comes with 2GB of RAM, 16GB/32GB of internal memory and 3000mAh battery. The camera is a 13 Megapixel snapper with built-in OIS (Optical Image Stabilization). We were particularly impressed with the camera capabilities during the short stint we had with LG G2 during the IFA.

On the software front, it still comes with Android 4.2.2, with the promise of Android 4.3 upgrade in coming days. There are lots of software enhancements LG has provided with their Optimus UI skin on G2. Some of those features like Answer Me, Text Link, Plug & Pop and others are bit gimmicky, but others like Guest mode, Quick Remote and Slide Aside are pretty useful and unique. LG G2 also comes with KnockOn feature which lets you wake-up/unlock the screen by double-tapping the display. This thing was a hit and a miss in our testing.

LG is giving away a free Quick cover case (reminiscent to what we had seen with Samsung Galaxy S4) with every purchase made in India. We expect the MOP to be slightly lesser, and already seeing some online stores quoting a price of Rs.40,500 for the base version of LG G2. Definitely LG is on the aggressive with their pricing, considering Samsung launched the Galaxy Note 3 at Rs.49000 and Sony launched the Xperia Z1 at Rs.44990.

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp