Even if we’ve seen some big product announcements today, such as the much-rumored Lumia 1520 phablet, the cheaper Lumia 1320 and the Windows RT 8.1 Lumia 2520 tablet, Nokia has actually started its Nokia World event in Abu Dhabi today with the unveiling of three new Asha devices. This should speak of the importance Nokia gives to these products which are aimed at the emerging markets.

Nokia expanded its Asha Platform family of devices today with the launch of the Nokia Asha 500, Asha 502, and Asha 503. To continue the legacy of colors, if I can say so, all three entry-level phones will be available in bright red, bright green, yellow, cyan, white, and black with an estimated launch in the fourth quarter of 2013. The prices are as follows: Nokia 500 for $69, Nokia 502 for $89 and Nokia 503 for $99. Lets have a look at the specs of these devices.

Nokia Asha 500 specs


The cheapest one in this launch trio, the Asha 500 will be available for only $69, but as expected, it doesn’t come with noticeable features besides the Fastlane that comes to all three devices. It comes only with 2G, has 64MB RAM and its storage can extended up to 32GB through the micro SD card support. The Asha 500 has Bluetooth 3.0, WLAN and a micro-USB port. The battery will last for up to 35 days in standby and has up to 14 hours of talk time.

  • 2.8-inch screen
  • 2G
  • 2MP camera
  • Single SIM and Easy Swap Dual SIM variants

Nokia follows its tradition of building resistant phones and it promotes the Asha 500 as being a resistant phone. Also, the oloured core is encased in a crystal-clear shell, a feature found in the 502 and the 503, as well.It will ship for $69 in Africa, Asia-Pacific, Europe, Latin America, and the Middle East.

Nokia Asha 502 specs

nokia-asha-502The Asha 502 is  a beefed-up version of the Asha 500 and is $20 more expensive. It also comes with the Fastlane screen that lets you see your own Facebook updates and have access to Twitter. All three new Asha phones also come with WhatsApp, LinkedIn, Foursquare and other preinstalled apps. It has a battery standby of up to 24 days and a talk time of up to 13.7 hours.

  • 3-inch screen,
  • 5MP camera with LED flash
  • Easy Swap Dual-SIM

The selling proposition of the Asha 502 is its dual-SIM capability and the fact that the phone can remember the configuration of up to fiver different SIM cards. Like its sisters, this phone will welcome many more other apps, such as Danger Dash, ESPN F1, ESPN FC, ESPN Hub, Goal Live Scores, LINE with Free Voice Calls, Photofunia, PicFeed, and PicTag. It will ship for $89 in Africa, Asia-Pacific, Europe, and the Middle East.

Nokia Asha 503 specs

nokia-asha-503The Asha 503, expensive by $10 more than the 502, comes with 3.5G, which means it will also be quicker to navigate online, also thanks to the Nokia Xpres Browser. Like the previous models, the Asha 503 will come with Nimbuzz Messenger, the first Asha app supporting VoIP telephony.

  • 3.5G connectivity
  • 3-inch screen
  • 5MP camera with LED flash
  • Corning Gorilla Glass 2
  • Single SIM and Easy Swap Dual SIM variants

The Asha 503 is more resistant than the other models thanks to its Corning Gorilla screen and it’s also snappier when it comes to browsing. It will ship for $99 in Africa, Asia-Pacific, Europe, Latin America, and the Middle East.

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was the Managing Editor of Technology Personalized. He now writes about Windows 10 apps and reviews them on WindowsReport. Believes that technology is the main engine of civilization. Send him a tweet or make him your Facebook friend