After finally launching the much awaited fifth-generation iPad Air and the second-generation iPad Mini, it was expected that Apple would discount the previous iPad models, just like it always does. If you were hoping to see Apple decrease the price for the third or the previous generation of the iPad, then you will be disappointed as the traditional $100 discount is applied to the iPad 2.
The iPad Air replaces the previous iPad and starts at $499 for the 16GB Wi-Fi only version and $629 for the Wi-Fi + cellular version. So, you can now get the 16 GB Wi-Fi only version of the iPad 2 for $399. It’s also worth observing that it is pretty difficult for Apple to bring a Retina display to the $399 price point. If Apple would have improved the iPad 2 by offering the Retina display, then I imagine sales would have skyrocketed. But it seems that producing the high-resolution panels isn’t so cheap.
Discounted prices: iPad 2 is now $399 and iPad Mini $299
The launch of the second-generation 7.9 inch iPad Mini wasn’t as exciting as some were hoping. We didn’t see the attractive gold color, nor did the smaller Apple tablet get launched with a Touch ID fingerprint sensors. I guess they are keeping this for future models, who knows. Talking about how difficult and costly the production of Retina display is, it seems that this has affected the availability of the iPad Mini 2, as the tablet is expected to launch to consumers in November. Perhaps there are also bottlenecks related to the fact that the iPad Mini has a smaller form factor, so there are changes that need to be made in the battery, as well.
Nevertheless, Apple has decided to slash only $30 of the original iPad Mini, so the 16 GB, Wi-Fi only version can be yours for $299. If you ask me, that’s still not enough to make some change their mind from buying the 2013 Nexus 7 version.
Of course, the fact that Apple has decided to keep the iPad 2 (which was launched 2 years ago, in October 2011) and discontinue the iPad 3 and iPad is outrageous for users, but Apple has the statistics on its back. Not only that the iPad 2 is popular with the U.S. education sector, but according to some research data, it is actually the most popular Apple tablet so far. Besides that, the iPad 2, just like the original iPad Mini come equipped with Apple’s A5X chip which is obviously cheaper to produce, which means Apple, who is always with the eyes on the money, will obtain a higher profit margin.