We’ve just reported that the latest Lava flagship smartphone, the Iris Pro 30, had launched, and it’s now time to talk about another new handset coming from an Indian brand. As you already read from the title, this is a unusual device, which pays the owners to watch ads which will bring points and get money that get added to the phone balance.
Micromax, India’s second largest smartphone player, has launched today the Micromax MAd A94 smartphone, which carries the Micromax MAd application which will let users watch advertisements and earn points. Rahul Sharma, Co-founder at Micromax said the following with regards to the launch:
We aim to create a powerful medium to interact, engage, entertain and connect with the consumers by lending them our ears to voice their areas of interest, preferences and incentivizing it for them through reward. This service would provide a high engagement communication channel for the brands to break away from the clutter. It is also going to prove to be a game changer for operator eco-system who are looking at newer and innovative ways to help them improve their profitability from every user. This unique service would also prove to be very significant for mobile eco-systems by solving the problem of ARPU (Average revenue per user), and contributing to the overall profitability.
The Micromax Canvas MAd A94 has a 4.5 inch full touch screen with a 5MP rear and front camera. Inside, there’s a 1.2 GHz quad core processor and a 1800 mAh battery which should ensure 5 hours of talktime and 150 hours on standby mode. The device runs on Android Jelly Bean 4.2.2, and packs new features like the M!Live portal, the BBM & Hike for Instant Messaging, Spuul to Watch Free Movies, Kingsoft Office to read, write and edit attachments On-the-Go, Opera Mini browser for optimal net surfing.
The device also has 512MB of RAM and 4 GB of internal storage that can be expanded up to 32GB using a microSD card. Connectivity-wise, Bluetooth v4.0 and Wi-Fi are also present.The Micromax MAd A94 will be available across all leading retail outlets in India from January 17, 2014 at a price of 8490 rupees.