If you are an Apple customer and living in Australia, India, Indonesia, Turkey or South Africa, then soon you’ll have to pay more for the iOS applications and other items you download from iTunes, as Apple will be adjusting App Store prices to address changes in foreign exchange rates. Those living in Israeli and New Zealand will actually see App Store prices decrease, also as a direct cause of the foreign exchange rate. However, at the moment, we don’t know exactly how big the increase or the decrease will be.
Price adjustments on the App Store are made periodically due to changes in foreign exchange rates. Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps on iTunes Connect. Updates to iOS Paid Applications and Mac OS X Paid Applications contracts will be available on the iTunes Connect website. To view all current and outstanding contracts, see Contracts, Tax, and Banking on iTunes Connect.
The above screenshot has been sent to developers only and it announces that the new prices will go live in less than 24 hours. Apple has made a similar price increase in October, 2013 caused by the volatility of the yen in Japan. Also, back in 2011 and 2012, the company also raised prices in U.K, Italy, Germany, and France.
According to the latest reports, Apple has crossed 65 billion app downloads and its iTunes/Software/Services business accounted for $4.397 billion of its total $57.59 billion in quarterly revenue for first fiscal quarter of 2014 – 19% year-over-year increase. Apple also paid out $2 billion to developers, which is a new record amount and around two to three times bigger than what it paid last year.