The smartphone market is getting crowded by the second and each and every OEM out there is doing its best to maintain the interested of consumers. Oppo, the maker of the impressive Find 7 smartphone, is looking to expand its operations in the Indian market by launching the budget smartphone Oppo Joy for a price of 8,990 rupees (roughly $150). The 3G-enabled budget smartphone is aimed at the young generation and first-time smartphone users. It runs on ColorOS, which is a modified version of Android4.2 and it also coes with dual-SIM capabilities. Tom Lu, CEO of OPPO India, said the following with regards to the launch:
Industry reports predict that India is poised to emerge as the third largest smartphone market in the world by 2017 with a major proportion of the buyers being new users. There is a scarcity of affordable smartphones with high-end features in India. The new OPPO Joy will go a long way in bridging this gap and making more and more people enjoy the feeling of possessing a smartphone in the true sense. For the new users, smartphones are like new toys, what really matters is quality as well as availability. Customers always come first during our business operation. This is why we are bringing OPPO Joy to local market, as well as why we target to an aggressive service network expansion, the latter would be one major step ensuring customers of our commitment to better serve them, and is one stepping stone to take forward our plan of achieving global growth targets.
The Oppo Joy features a 4 inch WVGA HD screen, which can be used even with wet hands or with gloves. It comes with a 3-megapixel rear camera plus a 0.3-megapixel front one. The smartphone is powered by a 1.3GHz dual-core processor and 512MB RAM. It comes with 4GB of user memory and a microSD slot that supports up to 32GB storage, along with a 1700mAh battery.
The smartphone also comes with a feature called Hotknot which enables faster, secure file transmission without consuming large amount of power. The device also comes with the O-Cloud service which lets users easily upload and download their stored pictures, music, videos and other content. Other software features include photo album cloud storage, backup of contacts and SMS messages and the ability to find your phone if lost and some security measures for your phone data, as well.
With this price, the Oppo Joy is competing against such devices as the Sony Xperia E1 Dual, the Nokia X and the Xolo A500S and others. Oppo is currently available in 12 major Indian cities – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Kolkata, Pune and Lucknow. Also, at the moment, Oppos’s current India portfolio includes the Oppo R1, Find 5, Neo and Joy with the Find7 said to make its way in mid-year.