Motorola has jumped into the budget android smartphone arena with its latest offering, the Moto E. The phone was launched here in India at an attractive price-point of Rs.6,999 (~USD 115). The Moto E carries some decent specs in comparison to similarly priced devices from the competition. The phone will be available for purchase from Flipkart starting tonight.


Motorola has launched the dual-SIM variant of Moto E in India, and the phone is powered by a 1.2GHz dual-core Qualcomm Snapdragon 200 processor and 1GB of RAM. It runs the latest Android 4.4.2 KitKat, and Motorola is promising guaranteed update for the next major version of Android. The phone comes with just 4GB of internal storage (out of which 1.44GB is available), but has a microSD slot unlike its bigger brother, the Moto G.

It comes with 1980mAh battery, which Motorola thinks is enough for a full day usage for most people. The 4.3-inch qHD display comes with “sharp and scratch resistant” 256 ppi corning gorilla glass display up front, which has an anti-smudge coating. Connectivity options include 3G, Bluetooth 4.0, GPS and WiFi. It comes with a 5MP camera on the rear and lacks a front facing camera.


The phone is bit on a bulky side with a thickness of around 12.3mm, and weighs around 143 grams. It comes with a new service called Motorola Alert which helps keep a track of where you are, or where your friends are. As always, Flipkart is the exclusive launch partner and has some nice launch-day offers like 50% off on Moto E covers, 50% off in Transcend memory cards, and Ebooks worth Rs. 1000 free.

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Moto E seems extremely well-priced considering none of the major OEMs have a decent dual-core Android device at that price range. With the latest OS and promise to upgrade to the next major version, Motorola looks set to take on Windows Phone based Nokia Lumia 520 and 525 which have been a major hit in this price range, and more importantly the Nokia X/XL which were just beginning to make a mark.
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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp