It seems that Panasonic is expanding its reach into the Indian market with the new P81 smartphone after it has launched the Panasonic P31 at the beginning of March, this year. It comes with higher specs than the P31, but it’s also more expensive at a price of INR 18,990 (about $323). The P81 has a 5.5 panasonic p81 flagship indiainch IPS HD screen with a 720×1280 resolution and is pretty thin at 7.9 mm. Inside there’s a 1.7GHz octa-core processor and the smartphone runs on Android 4.2.2 Jelly Bean.

The smartphone also has a camera with a 13MP sensor Full HD capable on the back and a 2-megapixel front camera. There’s a 2500 mAh battery to power the whole unit. Mimicking the Samsung Galaxy S5 and Sony Xperia Z2 freebies offer, Panasonic has included with the purchase of the P81 6 months of premium Evernote, free entertainment download from Hungama for a month, electronical content from India Today and some offers from Hot-n-Trendy Space. The smartphone also comes with some free accessories worth Rs.2000 –  a flip cover and screen guard.

On the inside, there’s also 1GB of RAM and 8GB of inbuilt storage which can be expanded by another 32GB via microSD card. On the connectivity side, we find 3G, Wi-Fi 802.11 b/g/n, Wi-Fi Hotspot, GPS, Bluetooth 3.0 A2DP, Micro-USB 2.0, and FM radio with RDS.

Mr. Manish Sharma, Managing Director at Panasonic India, said the following with regards to the launch:

With the launch of the Panasonic P81, we have reached yet another milestone as this is the first model of the “P” series featured with octa-core processor. The introduction of this model reiterates our commitment to keep innovating as we believe that it is a direct result of the consumers’ needs, and customer centricity has to be at the core of developing products for the Indian consumer.

On the software side, the device comes with some special features which let customers enhance their multi-tasking experience, design screens, keep the RAM “healthy” and even use gestures to command certain functions. The smartphone will be available only in black and white colors for now.

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In many parts of the world, the association between Panasonic and smartphones is already forgotten and the company will face a lot of issues trying to remind consumers of its name. This looks like a move in the right direction.

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