After making its apparel portfolio strong with Myntra’s acquisition, India’s largest e-commerce service, Flipkart has now ventured into the tablet space. The company launched a mid-level 7-inch tablet under the brand name ‘DigiFlip’ in India today.


The shopping portal is not targetting high-end, big budget devices of the likes of Samsung Galaxy Tab S, but is targetting the low-budget segment and going up against Micromax and several Samsung tablets.

Specification of DigiFlip Pro XT712

  • OS: Android 4.2.2 (Jelly Bean)
  • Screen: 7-inch
  • Resolution: 1280 x 800
  • Processor: Quad-core 1.3 GHz
  • Storage: 16GB
  • RAM: 1GB
  • Connectivity: 3G, WiFi
  • Camera: 5MP rear, 2MP front
  • Battery: 3000 mAh
  • Warranty: 1 Year
  • Price: Rs 9,999

The tablet isn’t running on the latest Android version, KitKat, and while Flipkart says that it will try to provide latest versions, isn’t promising anything. The 720P display, and the 3000 mAh battery, and a gig RAM do make it seem a decent device — but not as much as Flipkart would like you to believe.  As we expected, it is running on the Chinese MediaTek chipset.

To make the deal more lucrative, Flipkart is giving Rs 5,000 worth of shopping benefits and Rs 2,000 worth of eBooks. DigiFlip Pro will be available in two variants — black and white. As a launch offer, you also get a free Plantronics ML2 Bluetooth Headset worth Rs. 1199 and Flat 50% off on Digiflip Pro Book Cases. Moreover, interested users can ‘Try & Buy‘ which means the user can return the tablet within 30 days to get full refund.

Sadly, Flipkart couldn’t keep up with the bars it had raised with the press invites. Moreover, you might even come across few bloatware on the device.

Our views on the device is below, but if you are convinced, you can buy Flipkart Digiflip Pro for Rs.9999.

megafon What we think of this
This looks like a poorly specced device with dated OS. At a time when Google itself is prioritising faster OS updates, it’s shocking that OEMs dare to release devices running Android 4.2.2. If you care to take our advice, stay away from this.
PHOTO CREDITS: @rajatagr

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Manish is an Engineering graduate in Computer Science but spends more time in writing about technology. He has written for a number of Indian and international publications including BetaNews, BGR India, WinBeta, MakeTechEasier, MediaNama, and Digit magazine among others. When not writing, you would find him ranting about the state of digital journalism on Twitter.