Indian e-commerce giant, Flipkart has got a tablet of its own now, the rather quaintly named Digiflip Pro XT 712. We spent a bit of time with the tablet and here are our extremely initial impressions (we are waiting for a review unit at the time this was written).


On first glance, the Digiflip Pro XT 712 looks pretty routine, and actually seems a throwback in terms of style to the earlier seven inch tablets. The front is dominated by the display and has rather prominent bezels above and below it. There are no hardware buttons on the front (the volume buttons and the display/power button are on the left of the device). The display is a 1280 x 800 affair, which is the same as the Kindle Fire HD, and also has a 2.0-megapixel camera above it.

The tablet is built on rather solid lines. It is 9.3 mm thick and has a metal plate on the back. However, at 285 grammes, it is lighter than both the Kindle Fire HD (7-inch) and the Nexus 7 (2013 edition). On the back is also a 5.0-megapixel camera with flash. The panel in which the camera is lodged can be lifted to reveal the dual SIM as well as the expandable memory slots. The back cover is otherwise not removable.

Unlike the Kindle Fire range, the Digiflip Pro XT712 does not contain Flipkart’s own version of Android. The device runs on the age old Android 4.2, Jelly Bean, and from what we could see, it seemed very similar to the stock version of the OS. Flipkart has of course bundled its e-books and shopping apps with the device. Those making purchases from Flipkart from the tablet will get additional benefits, which could be well over Rs 5,000. And there are also e-books worth Rs 2000 to be had. Honestly, we prefer doing our reading on e-ink, but this is not a bad option. And before you ask, yes, the tablet comes with Google’s Play Store.

In terms of connectivity, the device has dual SIM connectivity (3G is supported), Wi-Fi, Bluetooth, GPS and support for USB On the Go. Specs-wise, the device comes with a 1.3 GHz quad core Cortex A7
processor, 1 GB RAM and 16 GB onboard storage. Battery stands at 3000 mAh and we have been told it will last about eight hours of usage. We used it for a few minutes and it worked very smoothly with the screen being very responsive.


Flipkart has also come out with some very colourful covers for the tablet with a design that is very reminiscent of Amazon’s covers for the Kindle e-book reader (yes, we do appreciate the irony here). They come in six colours and are available for Rs. 799 at the moment. Not a bad price, as they seemed sturdy and eye catching.

All said and done, we must confess to being intrigued rather than overwhelmed by the Digiflip Pro XT 712. The Kindle Fire HD seemed to have a brighter display, but what really goes for Flipkart’s device is the dual SIM connectivity, which is rare at this price point. Honestly, we had expected a more ‘shopping-oriented’ tablet from the nation’s leading e-commerce player. As of now, the Digiflip Pro XT 712 looks more like a routine Android tablet with Flipkart’s branding. We hope we are proved wrong when we get the tablet for review. But as of now, this definitely does not seem the Kindle Fire clone many had hoped it would be.

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Nimish Dubey has been writing for more than a decade now (well, Windows 3.1 was around and Apple was on the verge of being finished when he started). He has been published in a number of publications including The Times of India, Mint, The Economic Times, Mid-Day and Femina on subjects that vary from tech write -ups to book reviews to music album round ups. He managed to interview Michael Schumacher once and write two books for young adults along the way.


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