After expanding its user base in Latin America and European markets, Mozilla is all set to launch its Firefox OS-powered handsets in India. The price of the device is expected to be south of $50, and it will launch sometime this month, said the COO and Mozilla Taiwan CEO Gong Li.
While the company has managed to sell over one million Firefox OS-powered handsets, the biggest challenge for the company is to lure in more carriers. Though in countries such as India, carriers don’t essentially play as important role as they do in western nations. Mozilla has partnered with Intex and Spice for the hardware, and has more than 10 retail chains in India.
While Mozilla is able to sell several devices with $60 price tag in other countries, the company recognizes the demand of Indians, and hence has kept the price south of $50. Gong anticipates better sales in India.
The company has tied up with China-based Spreadtrum Communications and cooperation with smartphone ODMs, as a result of which it was able to product handsets for as low as $25, while selling them at $60. In the past the company had also tied up with LG, Alcatel, Huawei and ZTE to name a few big players.
So will it really become a success in India? Hopefully, yes. While the operating system isn’t as powerful as Android, that’s not its prime target anyway. From the price tag, the company is looking to rule the feature phones segment. The Firefox OS is built on open Web standards and runs HTML based applications.