Panasonic will be launching their premium “Eluga” series of smartphones in India on July 30th, i.e tomorrow. But we already have some details about the Panasonic Eluga U smartphone, including its price, specifications and features.


Panasonic has been teasing the Eluga launch in India for quite sometime now, and will be officially launching it on July 30th. The Eluga series of smartphones were first introduced by the company in 2012 in Europe before being discontinued. In India though, the company has concentrated on low to mid-range devices with P and T series of smartphones.

The new Eluga U will be powered by a 1.2 GHz Qualcomm Snapdragon processor (most probably the Snapdragon 400) and will come with 2GB of RAM. The Eluga U will sport a 5-inch HD IPS display with Corning Gorilla Glass 3 panel over it. The phone will carry a nobody design with mirror printed texture on crystal glass back panel, and will be pretty slim and light.

As for the camera, the Eluga U will come with a 13 megaPixel shooter with auto focus at the back capable of recording full HD videos and the front will sport a 2 MegaPixel camera for video calls and selfies. It comes with 16GB onboard storage, and a microSD slot capable to expand the memory up to 32GB. Also, it comes with a 2500 mAh of battery

The Eluga U will run the near latest Android 4.4.2 KitKat out of the box and will have Panasonic’s custom skin on top of it. The phone will come with some new features like Kwik Lock – which is similar to the double tap to lock/unlock feature we have seen on LG and Nokia phones, Fit Home UI – which is built to aid single handed usage, Pop I player, Music cafe, Gesture Play and many more.

Eluga U will come in black and white colors, and is priced at Rs.20,990 (~USD 350), with best buy price of Rs.18,590 (~USD 310). Considering recent phone launches like Xiaomi Mi 3, Moto G and Asus ZenFone 5, that seems like an extremely steep price for the specs. We shall reserve our views till tomorrow, when we shall be checking out the phone in person at the launch event.

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp