Over the last few months, the smartphone market has seen several dirt cheap phones trickling up. Moto G, Moto E and Xiaomi’s Redmi range have a big hand behind it. Today, in the market you will find several dozens of Android powered smartphones costing at sub par $100 offering Android JellyBean and reasonably good enough hardware specification. But what if you were to shell out just $50?

Indian OEM Celkon has launched Campus A35K which as it claims is India’s cheapest Android 4.4 KitKat-powered smartphone for Rs 2,999 ($48). The phone is exclusively available through Snapdeal.


The dual-SIM capable Campus A35K sports 3.5-inch display with a rather unimpressive 320 x 480 screen resolution. Powered by 1GHz processor coupled with 256MB of RAM and half gig internal storage, the company has provided the handset with crippled hardware in order to mold it with the $50 tag.

Cell shutterbugs could find the 3.2MP shooter at the back, and a VGA front facing camera upfront rather pleasing. Do note that several smartphones costing double as Celkon’s Campus A35K don’t offer a front facing camera. On the connectivity front, the phone supports 3G, Wifi, Bluetooth, and GPS.

While the smartphone offers unimpressive hardware specifications, it should be noted that its hardware isn’t the selling point at consideration, it is the $50 price tag here that will lure in customers.

You might also want to check Karbonn Smart A50s. The dual-SIM capable smartphone comes with a 3.5-inch display, 2MP camera in the rear, and a VGA shooter upfront. Powered by 1.2GHz processor, the phone packs 256MB of RAM. The smartphone costs just Rs 2,699. You might also find Spice Smart Flo Space Mi-354 Dual SIM phone attractive, which sells little south of Rs 3500.

Mozilla is also expected to launch its $25-$50 Firefox OS-powered smartphones in India this month.At the Google I/O event, the company announced Android One, a programme that will result in $100 smartphones. The devices will start selling in India by October.

Wondering why every company is working on cheaper handsets? There are around 1.9 billion smartphone subscribers in the world. An Ericsson report from last year estimated that in the nextfive years, the figure will reach to 5.9 billion. Which basically means that in next four years, we will have twice as many people using their smartphones. At country like India, where vast majority of people can’t afford a smartphone, the lower price bracket enables them to have a piece of smart device as well.

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Manish is an Engineering graduate in Computer Science but spends more time in writing about technology. He has written for a number of Indian and international publications including BetaNews, BGR India, WinBeta, MakeTechEasier, MediaNama, and Digit magazine among others. When not writing, you would find him ranting about the state of digital journalism on Twitter.