One of the grandest tech events IFA is kickstarting today at Berlin. Like every year, lots of companies will be cheerleading their products. Samsung, Sony, Huawei, LG, Microsoft, Asus, Motorola, Acer, and Lenovo among others have already teased the launch for new smartphones, smartwatches and tablets. So what exactly can you expect on September 3 (Wednesday), and September 4 (Thursday)? Here’s a brief rundown on everything we know that is coming.

September 3rd – Wednesday


Samsung has used the IFA event to launch its flagship phablet device Note for several years. This year too the company is expected to launch the Galaxy Note 4 on Wednesday.

Galaxy Note 4


So far we have learnt that the Note 4 will have a 5.7-inch QHD Super AMOLED display with screen the screen resolution of 1,440 x 2,560. It will be powered by a 64-bit Snapdragon 805 or Exynos 5433 chipset and 3 or 4GB RAM. The phone will sport a 16MP camera, and of course, its a refreshed S Pen.

VR Headset

Samsung is also working on a virtual reality headset. But so far, the rumor mill has been rather tightlipped about any other important details about it. Expect the device’s announcement or launch at the event today.

Samsung smartwatches

Just recently Samsung took the wraps off Galaxy Gear S, a tizen-based smartwatch with 512MB RAM and 4GB internal storage. But the rumor has it that the company will be launching a couple of more devices in the event.


Sony is expected to launch as many as three exciting products at its September 3rd event. The company will be launching its new flagship smartphone Xperia Z3, alongside the Xperia Z3 Compact, and the Xperia Z3 Tablet Compact.


Asus is expected to launch its smartwatch: Asus ZenWatch. So far, we haven’t learned much about it, except for the $150 price tag, which suggests that it won’t be packing a lot of features, but is rather targetted towards more audience.


Acer is also holding an event on September 3, but the company as well as the rumor mill have remained aloof till now. We’re afraid we will have to wait till the event, unless something leaks right ahead of the event.

September 4 – Thursday



We have never been this excited about Motorola before. Why? Because the company released some amazing devices last year and also a few earlier this year which were all well received by the consumers and critics. And that’s why Motorola’s event which is scheduled for Sep 4th is important. No, the event is not at IFA, but in Chicago, but we all know the relevance behind the timing of this event. The company has already made its stance clear that it will be refreshing its highly successful affordable smartphone Moto G, its flagship mobile handset Moto X, alongside launching the much awaited Moto 360 smartwatch, and some Bluetooth headset.

Moto X+1

The successor to Moto X, the Moto X+1 is pegged to sport a 5.2-inch full HD screen, with a 13MP camera with 4K video capture capability, dual-LED flash for the camera and optical zoom. It will be powered by a Snapdragon 801 chipset.

Moto G2

Moto G2, the successor of Moto G is said to sport a 5-inch screen smartphone as well, but it is almost certain that its screen resolution will remain set to 720P. Though the camera is being bumped up to 8MP, and the processor is expected to be of Snapdragon 400. The device is expected to come in several colors.

Moto 360


At the event, the company is also expected to launch the much-awaited Moto 360 smartwatch. After LG G watch and Samsung’s Android Wear-powered didn’t tick many users, everyone’s eye is set to Motorola’s round smartwatch with metal sides. Its expected price is $250. According to company’s press invites, its launch in India is happening on September 5.


LG G Watch R

LG has already unveiled its flagship smartphone LG G3 earlier this year, so we’re not really expecting to see a new flagship smartphone at the event. However, the company is also expected to launch a circular Android Wear smartwatch: LG G Watch R.


HTC is expected to launch the HTC Desire 820, a handset with 64-bit processor at the event on Thursday. Rumors suggest that it may have a 64-bit octa-core processor.

In addition, there is a very steep chance that the company may launch the Nexus 9 tablet, but it is more likely to be launched at the Google event, happening few weeks after.



Lenovo has already spilled the beans about the launch of Vibe X2, however what’s even more interesting is the lollipop picture that the company used in the invites. We believe it has something to do with the Android L, but it is unlikely that the phone will come with Android L out of the box if it launches on September 4th, as Google is yet to release the final and stable version of its new operating system for mobile.

The Vibe X2 is said to sport a 5-inch 1080P screen, powered by NVIDIA’s Denver core, 13MP shooter at the back and a 5MP camera upfront. Of course there will be other things like a new Yoga tablet, a new Yoga laptop and more.


Huawei is also expected to launch a high-end handset, Ascend Mate 7 on September 4. The Ascend Mate 7 is slated to sport a 6-inch 1080p screen with its flagship Kirin 920 chipset. The handset is said to have a 13MP shooter alongside a fingerprint sensor.

Microsoft and Nokia

At this point it is almost certain that Microsoft will be launching the Lumia 730, the successor to company’s last year Lumia 720. Codenamed “selfie phone” the Lumia 730 is slated to sport a 5MP selfie camera on the top.


Microsoft could also launch Lumia Tesla, an affordable smartphone with high-end hardware specification and PureView camera, that until now has only been available on high-priced premium smartphones.

Stay tuned to TechPP, as we will be covering all of this live from Berlin! Over to you, Radu!


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Manish is an Engineering graduate in Computer Science but spends more time in writing about technology. He has written for a number of Indian and international publications including BetaNews, BGR India, WinBeta, MakeTechEasier, MediaNama, and Digit magazine among others. When not writing, you would find him ranting about the state of digital journalism on Twitter.


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