Come Monday, and Sundar Pichai will be in India to unveil the first set of Android One smartphones, one each from Micromax, Spice and Karbonn. Announced back at Google I/O in June this year, Android One is a Google reference hardware design with not just stock Android, but also automatic updates and Google Play auto-installs.


Google has already sent out invites for the September 15th event, which will be graced by the senior VP at Google and the head of Android, Chrome and Google Apps, Sundar Pichai. As per Pichai, one can expect high quality hardware at affordable prices, particularly aimed at emerging markets like India, Brazil and China.

Micromax, Spice and Karbonn have already started teasing their first Android One based smartphones. Surprisingly, each of them have gone with an e-commerce giant to exclusively sell their smartphones. Off late, it has become a fashionable thing to launch smartphones exclusively online. The trend was started by Motorola with Moto G launch earlier this year, followed by Xiaomi, Asus and other non-Indian brands. Eventually, the local OEMs too jumped into the online-exclusive game with the likes of Xolo, Intex and Spice launching their smartphones exclusively online.

So let’s take a look at who is launching with which e-retailer and when.

Micromax with


Micromax has chosen the eCommerce giant, Amazon to launch its Android One smartphone in India. The phone will go on sale on September 15th at 3:30pm. The teaser image resembles the phone Pichai teased at Google I/O earlier this year.

Karbonn with Snapdeal

Karbonn is also teasing about the funkiest, coolest, smartest, awesomest smartphone set to go on sale on September 15th exclusively on Snapdeal. Again, the time mentioned is 3:30pm! Co-incidence?

Spice with Flipkart


Spice has chosen the country’s biggest eCommerce site, Flipkart for its first Android One Smartphone. Again, the date and time is exactly the same – 15th September at 3:30pm.

The Android One smartphones are expected to be priced around $100 (Rs.6000). So it’d have made a lot of sense to make the phones available throughout the country through various (online and offline) channels. Instead, Google and the OEMs have chosen to go online only, and that too exclusive to one eRetailer each. We are not sure if these are time-limited exclusive deals, but really doubt if that’s the case. Let’s wait till Monday to get all the details.

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp