Mozilla is no longer the company that’s responsible only for creating Firefox browser, as it has made its first curious steps into the hardware market, as well. As its dirt cheap Firefox OS smartphones haven’t gained too much traction recently, the company is exploring other possibilities, such as a media streaming stick.


The company has already crossed its funding goal on Kickstarter for the Matchstick, which wants to be a $25 Chromecast alternative. With 28 days still left to go, the company has already obtained more than $217,000, which is more than twice the initial goal of $100,000.

The MatchStick HDMI streaming stick sold for a limited time through Kickstarter at a starting price of $12, and now you can get it for just $18. Once it goes to retail, it will have a final price of $25, which is still $10 cheaper than the Chromecast, which costs $35.

The hardware and software for Matchstick are open-source, and it seems that the device will be available in black or white. Jack Chang, the US general manager of Matchstick, said the following:

“Due to Matchstick’s unique openness, we believe it will lead to a greater number of cool apps and lower price. These are tangible benefits a consumer will readily embrace”

The Matchstick can be used not only to stream video and audio to TVs from the Internet, but also in order to enjoy a fuller Web experience such as online shopping, voting, and participating in in surveys. The Matchstick will work with Android, iOS, Firefox, and Chrome. If you pre-order the Matchstick through Kickstarter, you should be able to get it sometime in January next year.

Matchstick is built on a dual-core Rockchip 3066 processor, has 4 gigabytes of onboard storage, 1 gigabyte of DDR3 memory, and supports Wi-Fi 802.11 b/g/n. The Kickstarter page touts that this is better hardware than the Chromecast in order to ensure better video playback and game support. By the time the dongle is shipped to consumers in January, Mozilla says it will be ready to show content from its partners, the most important one being Netflix.

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