Trust Xiaomi to try and do something unique and newsworthy. After shocking Indian customers by suspending the sales their hugely popular Mi 3 smartphone in India a few months back, the Chinese company is bringing it back this festive season. Around 25,000 units will be available for purchase during the upcoming Big Billion Day sale on Flipkart on October 6th.
The interesting bit is this – there won’t be any flash sale for the Mi 3 phones on October 6th. Instead, Flipkart will be adding the Mi 3 directly to cart of customers who have tried to buy the phone at least five times in the past and failed to get one. Xiaomi’s previous flash sales for Mi 3 have had thousands of phones getting sold out in mere seconds, much to the misery of several people who consistently failed to get their hands on this very capable device (our review).
Those who got lucky will be notified directly on October 5th that they will have the Mi 3 made available directly in their cart on October 6th and will have about 1 to 2 hours to checkout. If they decline to purchase, a second batch will have the device in their cart the same day, said Xiaomi. So, it’s clear that there won’t be any registrations or flash sales this time around.
Xiaomi India’s GM and Head of India Operations, Manu Jain had this to say:
We would like to pay tribute to our most passionate fans through this little gift of recognizing their passion for our products. Even though they have repeatedly tried to get the device and failed, their determination to get Mi 3 clearly sets them apart as fans that any brand would be lucky to have. We do recognize this and have taken this initiative to provide them direct access to purchase the Mi 3. We wish all our fans a happy Dussehra, Eid, and Diwali, and thank them for their love and support.
Xiaomi has had a dream run in India so far, but with mixed reactions to their flash sales where both Mi 3 and Redmi 1S are getting sold out in seconds. There are many who got frustrated by not being able to buy one even on multiple attempts. So this is a nice way to win back some hearts. Redmi 1S will be back on sale on October 14th, and Xiaomi is expected to sell around 100,000 units during the festival season.