According to a recent report from Economic Times, Chinese handset maker OnePlus will officially enter the Indian market this December through an e-commerce partner. This is similar to how Motorola, Xiaomi and other companies have decided to enter India’s booming mobile market. Most likely, OnePlus will partner either with Flipkart or with Snapdeal to sell its products in the country.


Carl Pei, director of OnePlus Global said the following:

“India is a super hot market with rapid data growth and this is the right time to enter the market. We are talking to all three leading e-commerce players in India to start our operations,” “We hope to finalise our partner this week.”

What makes the OnePlus One so special, is that it sports high-end internal components that you can find only in flagship smartphones at almost half the price. Also, it’s worth pointing that it’s running a clean version of Android, which means it doesn’t come with pre-installed bloatware.

OnePlus has been said to be selling more than a million devices a month globally. The company will follow the same pre-order system as Xiaomi which will be followed by online sales in India. OnePlus will introduce the 64 GB variant of the OnePlus One smartphone in India, followed by a 16 GB variant. According to Carl Pei, the devices will be priced at about Rs 20,000.

OnePlus One will compete with Xiaomi’s Mi4 and other rival products coming from such companies as Micromax, Motorola, Samsung, Karbonn and Nokia. Tarun Pathak, senior analyst, mobile devices and ecosystems at CounterPoint Research, shared his input:

OnePlus One has received great reviews across the tech community since the launch but India as a market will greet them with its own set of challenges and complexity. Critical being the price sensitivity, sales strategy and after sales service of the devices

OneOlus is selling the One in 17 countries without dedicated support, but it seems that India will be the first country to have a dedicated team outside of China. As a reminder, here are the main specs of the smartphone:

  • 5.5 inch 1080p display
  • 2.5 GHz quad-core Qualcomm Snapdragon 801 processor
  • 3 GB RAM
  • 13 megapixel rear camera and 5 megapixel front-facing camera
  • 3,100 mAh battery.

The smartphone will support Indian 4G LTE networks that currently use the 2300 MHz band. It’s interesting to note that OnePlus said it is considering a Windows Phone smartphone:

“We have had discussions with Microsoft over a Windows Phone smartphone. We are still looking into it”

We will keep you updated with further details on this as we learn more, so stay tuned.

Source: IndiaTimes

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