It took Google more than one and a half year to bring the Chromecast streaming stick to the Indian market, but that moment has finally arrived. The much-awaited Chromecast will be sold in India at a price of Rs 2,999 (around $48) through e-commerce marketplace Snapdeal starting from midnight tomorrow. The device is sold in the States at $35 (around Rs 2,165), so the price difference is not that big.
Unveiled in July 2013, the Chromecast can be plugged into an HDMI port on modern TV sets, allowing users to stream content from video services like Hulu, Netflix, Google’s YouTube and content from Google Play. An official launch announcement is said to be made tomorrow at the Google Online Shopping Festival.
Of course, such services like Netflix and Hulu don’t work in India, since they are limited to a small number of countries. Google might tie up with some Indian video services for content, but at the moment the company hasn’t made any announcements.
Google has also partnered with telecommunication giant Airtel to provide customers cost-effective data packs for the Chromecast, as well. So, besides the affordable price, this should serve as another incentive for those looking to buy the device. Thus, with 60GB of free data from Airtel over the 3 months, would-be Chromecast buyers have a strong reason to join the Google side.
Users can ‘cast’ their Chrome browser tabs to the Chromecast, and any app that is compatible with the streaming stick needs to be modified by developers with official support. Another good idea for Google to increase its Chromecast popularity in India is to partner with services like BigFlix and BoxTV.