Xiaomi has always been accused of copying Apple in how they design and promote the products, but the emerging Chinese company shows that it can bring to the market, the products beside smartphones. We’ve seen the company announce cheap routers, blood pressure measurement kits, smart TVs, tablets, battery packs, and a fitness band, among others. And now, the company is taking a a step further with its new air purifier device.
Called the Mi Air Purifier, the device is available for a price of 899 yuan, which is somewhere around $145. At the moment though, the device is available only for those in Mainland China and we don’t know when exactly does Xiaomi plan to bring it to new markets, such as India and others. Let’s have a look at some of its most important features:
- Dual fan, four air ducts for large indoor circulation
- Produces nearly 10,000 liters of clean air per minute (406 m³/h)
- 3-layered filter removes 99.99% of PM2.5 particles
- Real-time air quality monitor and auto speed control
- Smartphone remote control and alerts
- Occupies area equivalent to an A4 sheet of paper
The accompanying remote control app can also sends alerts to your phone and will remind you when a replacement filter is needed ($32 a pop). By the looks of it, this seems like a really well designed product that follows Xiaomi’s business concept of releasing affordable devices. And if it will enjoy success in homeland China, the company will most likely use its distribution channels to bring it to other markets.
While smartphones are what Xiaomi is best known for, as the company is the third largest in the world based on shipment numbers, it seems that diversification is another profitable strategy for the company.