ASUS is apparently getting serious about its smartphone strategy and has launched at the CES 2015 edition in Las Vegas two new smartphones – the ZenFone 2 and the ZenFone Zoom. Both handsets manage to pleasantly surprise the audience, the former featuring quite impressive specs at an affordable price and the second one allegedly being world’s thinnest smartphone that packs a 3x optical zoom camera. Let’s have a look at their specs and features in detail.

ASUS ZenFone 2


  • 64-bit quad-core Intel processor
  • 5.5-inch (1080p) IPS display with Gorilla Glass 3
  • 802.11ac Wi-Fi
  • 3000 mAh batter with fast-charge technology
  • Up to 4GB of RAM, microSD slot
  • 3-megapixel f/2.0 camera with a dual-color “Real Tone” flash along with a 5-megapixel f/2.0 in the front
  • Android 5.0 with ASUS’ own ZenUI flavor asus-zen-fone-2
  • dual-SIM LTE

Despite these amazing specs, the smarphone is priced at just $199 unsubsidized, and it’s said to hit the US in Q2. Yes, Xiaomi and OnePlus, this could be the device that consumers will look at before buying your products. The ZenFone 2’s base model comes with a 1.8GHz Intel processor, 2GB of RAM and 16GB of internal storage, but it can be upgraded to 2.3GHz with 4GB of RAM and 64GB of local storage. Correct me if I’m wrong, but I think this is the first time when we’re talking about a smartphone with that much RAM.

The device features a nice brushed-metal finish in Osmium Black, Sheer Gold, Glacier Gray, Glamor Red and Ceramic White colors. Looking at its specs, build quality and the fact that it runs the latest Android version, it’s almost hard to believe that it features that price.

ASUS ZenFone Zoom


The main feature of the smartphone is its 13-megapixel f/2.0 imager with optical image stabilization, precise laser autofocus (probably similar to the one used in the LG G Flex 2), full manual mode and dual-color LED flash. The smartphone gets a plethora of other special imaging features, making it one of the best handsets to choose when you have camera abilities in mind. The 10-element lens design also allows for 12X digital zoom, as well.

Of course, we will need to review the handset to see if it is really that great. Asus’ new ZenFone Zoom gets released with the hope that it can fix those things that went wrong with the such smartphones as the Samsung Galaxy K Zoom or the Nokia Lumia 1020. The ZenFone Zoom’s thickest point is at 11.95mm, which isn’t quite as thick as its predecessors in this area, but, it does feature a smaller sensor.

The device is priced at $399 but it’s weird that Asus hasn’t revealed about its chipset or other tech details, so we’ll have to wait for more details from them.

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was the Managing Editor of Technology Personalized. He now writes about Windows 10 apps and reviews them on WindowsReport. Believes that technology is the main engine of civilization. Send him a tweet or make him your Facebook friend