Just like it has promised at the end of December, Kodak has unveiled its first IM5 Android smartphone at the Consumers Electronics Show in Las Vegas. And, of course, considering that it comes from such an iconic photography brand, the smartphone is camera-centric, which represents its main selling point. As it was previously known, the device is manufactured by Bullit, a Chinese company that’s better known for the Cat products.


The IM5 smartphone has a 5″ full HD screen and comes with a 13MP auto-focus main camera which features unique image management software. This allows users to quickly edit and view photos, share them on social media or even print using a customized app. There’s also a 5MP front shooter for basic selfies and video calls. The handset is running Android OS Kit-Kat, but Kodak says it will be upgraded to Lollipop, without mentioning a time frame.


On the inside there’s a octa-core 1.7Ghz processor, along with 1GB of ROM and the internal storage is 8GB but expandable to 32GB via a Micro SD card. There’s also a dedicated app store along with full access to Google Play. Kodak also mentioned about a Remote Management software but hasn’t revealed too many details about it.

The Kodak IM5 will be available in white or black, the global roll-out will start in Europe from end of Q1 2015. The smartphone is said to cost 299 euros in Europe and $249 in the US. Granted, at this price there are already devices with amazing specs, but Kodak says that its product is meant to be very easy to use, which means it could be targeting baby boomers or senior users.

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