Facebook is the most popular social network in the world, followed by Twitter. And while it is quite hard for the micro-blogging platform to compete with Facebook, it’s always adding new features to gain new members and to please the current ones. One of the options that has been long overdue is the ability to upload and share videos with others.
Twitter has acquired Vine back in October 2012, but it seems that six-seconds isn’t enough for what Twitter has in mind. But don’t think Twitter will try to compete with YouTube. According to a fresh report coming from Recode.net, users will be able to shoot, edit and post video directly through the dedicated mobile app.
It seems that Twitter has experimented with a 20-second time limit on user-uploaded video, so this new feature won’t be too different from Vine, after all. By using the native video tool, users will be able to upload videos from their phone’s camera roll, or shoot and edit video directly through the Twitter app. So, at the moment, it seems that the upcoming feature will be targeting mobile users only.
Besides competing with Facebook, where users are watching more than a billion clips a day, Twitter is endangered by other social networks like Snapchat and Instagram who too have native video sharing capabilities. Twitter has already brought support for Vine videos and GIFs, and it said bac in November that a native video tool for regular users could launch in the “first half” of 2015.
So, with this new features, Twitter wants users to actually upload videos to its site to keep engagement instead of just tweeting a URL to a video elsewhere. However, we’re wondering if a limit of just 20 seconds is a step in the right direction? I for one would like for much more, but maybe that’s just me.