BlackBerry is trying hard to keep its business afloat, and the best way to do it is by launching new devices that seem appealing to consumers even in these challenging times. And if the Canadian company was indeed innovative with the launch of the BlackBerry Passport, as my colleague Nimish was saying in a brilliant previous post, it has decided to stick with its principles with the BlackBerry Classic.
And now the former RIM is taking the next logical step – expanding the number of countries where it’s new handset is available. Among those countries we find India where the new BlackBerry Classic is launching today for a price of 31,990 INR, which means around $518.
For comparison, BlackBerry sells the smartphone on its website for $449, so the price increase caused by taxes and subsidies isn’t that high, which is a good thing for customers. Sunil Lalvani, managing director of BlackBerry India, said:
With the launch of BlackBerry Classic, we bring back the unique BlackBerry QWERTY experience that made the BlackBerry smartphones a users’ go-to productivity tool. The BlackBerry Classic is designed to give users a distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer will love.
The new Classic is now available through the online store Snapdeal. To try and give a slight boost to sales, the Indian retailer is also offering a buyback bonus of up to Rs.4,500 to the first 1,000 people who will trade in their BlackBerry Bold phones for a Classic. And considering that the Bold handsets are quite old, chances are that many will rush in to make use of this great deal.
The Classic features a physical QWERTY keyboard and a square display but it can also run Android apps. The 3.5-inch screen offers a resolution of 720×720 pixels, and I personally am really curious if there’s life nowadays for handsets with such a small screen size. A Qualcomm Snapdragon S4 Plus processor is powering the smartpohone and there’s 16GB of internal storage which can be expanded to 128GB via a microSD card.