Just to summarize, there are more than 284 million users who actively tweet, retweet and follow others on Twitter at the moment. Apart from that, about 500 million tweets are published every day; 80% of users connect via their mobile phones and Twitter supports over 35 languages at the moment.
With all these changes taking place since 2007, when Twitter came to life and until now, being able to master Twitter has become a must. We need it to stay informed, we use it for work purposes, we find it useful for meeting new partners and collaborators, and it is great for chatting with friends.
Whether you simply want to improve your knowledge of how to use Twitter properly, you’re a newcomer and want to understand it better or you feel confused about certain Twitter features, this article is here to help you. In case you don’t find the answers you were looking for, feel free to leave a comment and help us improve this guide.
Take Advantage of Keyboard Shortcuts
To make everything a lot quicker on Twitter, their staff came up with a couple of shortcuts. There is one for pretty much everything from favorite and reply to retweet, new tweet and direct message. While you should usually use the first letter of the word – F for favorite or R for retweet, there are a few odd ones, too.
For example, Space takes you to the bottom of the page; J goes to the next tweet, and K goes back to the previous one. You can find one more about shortcuts you can use and learn how to make the most of them here.
Schedule your Tweets
One of the best things about Twitter is the fact that you don’t always have to be there to post and interact with your clients. Hootsuite is a social media manager that lets you schedule not only your tweets, but also posts to Facebook and other networks. In case you have various Twitter accounts or different Fan Pages on FB, you can manage each one of them in one place.
Tweets can also be automatically scheduled from your Twitter homepage – click on New Tweet, enter the text and click on the calendar, as shown in the image above. If you prefer using an app, TweetDeck is one that only focuses on Twitter – it lets you do the exact same thing as you do with Hootsuite, but just with your Twitter Account. If you’re looking for something a little bit less sophisticated and easier to use, Buffer is also a great tool.
Use Hashtags properly
The role of a hashtag is to make your tweet visible to those who are looking for the kind of information you have. For example, if you’re tweeting about a certain event (e.g.: Summer Breeze Festival), adding a hastag with the name of the festival will help everyone find you. Anytime someone else will search for tweets related to that specific festival on Twitter, they will see your post out there.
However, knowing how to use hashtags the right way is very important. Try to avoid using more than one hashtag – usually one is enough, two can be acceptable at times, but that’s the maximum; if you use three, you can say goodbye to a few followers.
Also, another thing to bear in mind is that you should focus on what’s relevant – for example, don’t just add #car and #summer to your post, because they don’t make much sense. You can, though, use #mercedesbenz or #summerfestivals, as they are interesting keywords that people normally type in the search bar.
We previously mentioned TweetDeck when it came to scheduling tweets. However, this app hasn’t just been invented for that – there are plenty of other features that come together with the ability to schedule your posts on Twitter.
You can manage multiple accounts, track all that’s being posted to your feed, see all the messages, notifications and activity in one place – one next to the other. This way, there’s no need to switch between various windows or bother with pop-ups – you have it all in one window. You can then set alerts for whenever you get a new message or notification, so you make sure you don’t miss it.
Embed your Tweets
If you want to include your tweet in a blog post so that visitors can easily interact with it, you don’t need to take a screenshot. There is an easier method to do that, and it’s called embedding your tweets. It’s easy to do it by simply finding the tweet you want to use and expanding it.
Once it’s expanded, you can click on details – you will see a button for “Embed this Tweet” that will let you copy the HTML code, get a shortcut for it or even a link. This way, you can share it with anyone you want and add it to any web page you wish.
Delete your Location Data
You can easily turn geotagging on if you want your followers to know where you are. This is particularly helpful when you’re traveling for business and want your clients to know that you may not be available for live meetings for the next couple of days. It’s also useful when you’re at a certain event that you’re trying to promote.
However, you might sometimes want to avoid letting everyone know where you are. In such cases, you can turn it off by going to Settings and look for an option called Security and Privacy on the left side of the screen. Scrolling down, you should look for Tweet Location – you can then check the “Add location” button or “Delete or location information”.
Add Images or Videos
Did you know that you can add a picture or video to your tweet? In case you didn’t, know it’s time to start taking advantage of that feature, because a tweet including some type of media is 10 times more attractive than plain text.
It has been proved that people are more prone to pay attention to it, click on the picture to get a better look, play the video and even comment or retweet if there is an image or video in there. Only choose the best photos to tweet, click on New Tweet and follow the instructions, as shown in the picture above.
Use a good App
Having a good app is always a good way to turn your Twitter account into a more appealing one. If you want to make sure that people don’t scroll down when they see your tweets, if you want them to favorite and retweet you or bring more followers to your page, you need to do things right.
Not everyone was born to be a social media guru, so there’s no need to worry if you don’t know everything about Twitter. Nobody knew it all right from the beginning, but a good way to start learning involves using a nice tool that will guide you through all the tiny steps you need to take.
For example, dlvr.it can be used to schedule your blog posts to pop up as a post on Twitter all by themselves. Who ReTweeted Me is another app that you should use to keep track of who likes your tweets. The Archivist is a little more advanced, as it helps you analyze some of the biggest trends on Twitter and see stats for users, hashtags and keywords.
When 140 characters aren’t enough
Ideally, it’s not worth tweeting if you require more than 140 characters to express yourself. But it’s not forbidden to do that at times. You can break your tweets and number them for easy access, or use one of these tools we had mentioned long time back. But there are better ones now, like TallTweets.