Qualcomm has had a tough start to 2015 with its biggest customer, Samsung, apparently ditching the latest Snapdragon 810 processor due to heating issues. Although these are unofficial and still tagged under ‘rumors’, Qualcomm has sort of validated the news by sending out a press release quoting praises from who-is-who of the smartphone business – except Samsung (doh!)


Now we are more than certain that Samsung will not be using the Snapdragon 810 in their upcoming Galaxy S6 smartphone, which is expected to be unveiled at MWC 2015 next month. That has put Qualcomm in a tough spot. Samsung and particularly their Galaxy S series phones are easily the most valuable assets for Qualcomm and the recent rumors must have made a huge dent. To fix that, Qualcomm has roped in the next-in-line OEMs like Xiaomi, LG, Sony, Motorola, Microsoft and Oppo to sing praises of Snapdragon 810 and quell any such rumor which talks about the issues associated with the chipset.

In a carefully worded press release, Qualcomm claims that they have over 60 “premium tier” mobile devices based on the Snapdragon 810 processor, including the already announced LG G Flex 2 and Xiaomi Mi Note Pro. From the president of Motorola Mobility, Rick Osterloh to CEO of Xiaomi, Lei Jun to senior VP of Sony Mobiles, Gen Tsuchikawa, everyone has given their formal support towards Snapdragon 810.

Microsoft looks most forthcoming about their plans to release a Snapdragon 810 based Lumia smartphone. Juha Kokkonen, general manager for portfolio and product management at Microsoft says

We look forward to continuing this relationship to deliver best in class Lumia smartphones, powered by Qualcomm’s Snapdragon 810 processors, and offer an unprecedented combination of processing power, rich multimedia, high-performance graphics and wireless connectivity for our customers.

The Snapdragon 810 comes with Cat-9 LTE support with speeds up to 450 Mbps, Adreno 430 GPU with enhanced graphics performance, high performance 64-bit processing, Hi-Fi audio with Dolby Atmos support and many more features.

This is probably the first time Qualcomm is forced to rope in its partners to publicly support their chipset before launch. We still don’t know if Snapdragon 810 has heating issues or not. Although two devices have already been announced (G Flex 2 and Mi Note Pro) running on Snapdragon 810, neither of the devices are available for purchase yet.

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Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp


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