These days, almost everybody has a smartphone, but there are still many out there who use feature phones and are looking to make the upgrade. And it seems that Microsoft is now trying to entice current Asha owners to upgrade to a brand new Lumia 435 by offering a small discount.


Called the ‘Smart Exchange offer’, it enables existing Asha consumers to make the jump not only to a better device, but only to a more advanced operating system. Here’s the entire list of Asha devices that are eligible:

  • Asha 305, Asha 306, Asha 308, Asha 309, Asha 310, Asha 311
  • Asha 500, Asha 501, Asha 502, Asha 503

The Smart Exchange offer will expire on April 15, 2015 or until stocks will be depleted for Indian customers. And here are the discounts and the devices that are eligible, as well:

  • Asha 500, Asha 501, Asha 502 and Asha 503 – discount of Rs. 1,500 ($23)
  • Asha 305, Asha 306, Asha 308, Asha 309, Asha 310 and Asha 311 – discount of Rs. 1,000 ($16)

The Lumia 435 is priced at Rs. 5,999, so with these discounts, you will be able to get it for as low as 4,499 rupees. While this isn’t such a big deal, it could help many budget buyers get a better device and software experience. Microsoft also partnered with Indian mobile payments service Paytm to offer all Lumia 435 owners an amount of Rs. 1,250 for recharges through the Paytm app during the offer period. As a reminder, here are the specs that the Lumia 435 comes with:

  • Windows Phone 8.1 with Lumia Denim
  • 4” WVGA 800×480 screen
  • 1560 mAhbattery
  • Dual Core Snapdragon 200 processor,  1GB RAM
  • 2 MP, Lumia Camera, VGA 0.3 MP front camera
  • 8GB internal memory + up to 30 GB free OneDrive
  • micro SD up to 128GB
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was the Managing Editor of Technology Personalized. He now writes about Windows 10 apps and reviews them on WindowsReport. Believes that technology is the main engine of civilization. Send him a tweet or make him your Facebook friend